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Influencer Manager
2 months ago
We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Life at THG Beauty
We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team.
Click here to learn more about life at THG.
Why be an Influencer Manager at THG?
You'll have full responsibility in delivering our paid influencer partnerships across key territories, with a primary focus on the UK and Ireland. You'll have the opportunity to manage a team of influencer marketing specialists. You'll be immersed in the world of influencer, creators and social media, as well as being data-driven and commercially astute, able to drive forward the LOOKFANTASTIC influencer marketing strategy to deliver on both brand and performance goals.
As an Influencer Manager you'll:
Develop and lead best-in-class paid influencer activations across key channels, including but not limited to, TikTok, Instagram, YouTube, Snap Day-to-day management of the paid influencer budget, balancing cost-efficiencies with KPIs such as reach/ awareness vs ROI/ COS Oversee the cost pipeline, ensuring spend is updated daily/weekly to reflect activity delivered End-to-end relationship management with influencers, including outreach, negotiation, setting KPIs, and evaluating performance Support the Head of Influencer Marketing with forecasting weekly/monthly budgets and reporting on channel performance Work with the Head of Influencer Marketing to source and execute top-tier talent partnerships and ambassadorships Lead all retainer contracts for LOOKFANTASTIC, including regular review to ensure KPIs are met Work closely with the social (paid & organic) teams to deliver channel-specific talent requirements, including negotiating usage with creators What Skills & Experience do I need for this role?
At least 4 years' experience in managing influencer campaigns with a wide range of objectives and KPIs Line management experience (Exec/Senior Exec level) Budget management in excess of £1M preferred A genuine passion for influencer and creator marketing An understanding of how influencers and wider community can play a key role in building brand awareness, affinity, content creation and driving commercial value Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok Knowledge of reporting tools such as Tableau and Google Analytics Outstanding communication, negotiation and organisational skills A proactive self-starter with a problem-solving attitude What's in it for me?
Career Development
Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. Enhanced Leave
25 days annual leave plus bank holidays. Don't want to work on your birthday? We don't either Enjoy your day off on us Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months. Wellbeing Support
Access face-to-face and virtual appointments with our in-house GP. Access our in-house CBT therapist. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio. Other Perks
Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop. Access to on-site barber. Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service. We are an equal opportunities employer.
We're committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
