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Campaigns and Marketing Manager

2 months ago

Southampton, United Kingdom Southampton Hospitals Charity Full time

Job description

We're seeking a talented and motivated Campaigns and Marketing Manager to lead and execute innovative marketing campaigns and strategies aimed at increasing awareness, engagement, and support for Southampton Hospitals Charity. This role will involve developing and implementing compelling campaigns across various channels to drive donations, event participation, and community involvement.

About the Charity 

We are a leading healthcare charity dedicated to enhancing patient care and experience at University Hospital Southampton NHS Foundation Trust by providing vital funding for innovative projects, state-of-the-art equipment, and cutting-edge research. Our work is made possible through the generosity of individuals, businesses, and community groups who share our vision of exceptional healthcare.

Main Responsibilities:

Campaign Development and Management:

Lead the development and execution of integrated marketing campaigns that align with the Charity's objectives and resonate with our target audience. Conduct thorough research to understand audience demographics, preferences, and behaviors. Collaborate with internal stakeholders to identify key messages and stories. Develop creative concepts, visuals, and messaging. Oversee the production of marketing materials. Evaluate campaign performance and effectiveness, identifying areas for improvement and optimisation

Digital Marketing and Content Creation:

Develop and implement digital marketing strategies across various platforms, including social media, email marketing, website, and digital advertising, to maximise reach and engagement. Design and execute email marketing and donor campaigns. Optimise website content and user experience. Implement digital advertising campaigns across platforms. Generate compelling stories, testimonials, and case studies. Develop multimedia content and write persuasive copy for marketing materials, fundraising appeals, event promotions, and donor communications.

Brand Management, Data Analysis, and Reporting:

Develop and maintain brand guidelines, ensuring consistency in messaging, tone, and visual identity across all channels and materials. Monitor brand mentions and sentiment online. Conduct periodic brand audits. Champion the Charity's brand values and mission. Set up tracking mechanisms and analytics tools to monitor campaign performance. Analyse data to assess campaign effectiveness and audience engagement. Prepare regular reports and dashboards summarising campaign results, trends, and insights for internal stakeholders.