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Performance Marketing Manager
2 months ago
Paid Media Manager/ Performance Marketing Manager
Clothing/ Fashion Industry - Cheshire
Hybrid Working
Do you want to work for a vibrant and ambitious clothing brand?
Zachary Daniels are partnered with an established street and urban clothing brand who are looking for a new Performance Marketing Manager to join their team. You will be joining a brand on their way up. Already with several years under their belt and a successful retail presence - they've recently experience unbound new popularity.
As the Performance Marketing Manager you will be responsible for driving and scaling our paid search and paid social channels. You will be accountable for developing, implementing, and optimising effective paid media strategies that align with the company's overall marketing goals. You will be tasked bringing the paid search and paid social media advertising in-house, and growing out the company accounts to increase traffic, revenue, and profitability.
- Manage and optimize paid search and paid social campaigns across multiple channels and platforms, including Google, Bing, Facebook, Instagram, TikTok, Snapchat and other relevant platforms
- Drive customer acquisition, engagement, and retention through paid search and paid social channels
- Conduct regular analysis and reporting on performance metrics to track and improve campaign performance
- Collaborate with cross-functional teams, including creative, content, and analytics, to ensure campaigns are aligned with the company's overall marketing strategy and brand identity
- Develop and execute tests to improve conversion rates, click-through rates, and other relevant KPIs
- Build and maintain strong relationships with key vendors, agencies, and internal stakeholders
- Identify new opportunities for growth and scale in paid search and social media advertising
- Manage and monitor advertising budgets to ensure efficient and effective use of resources
- Stay up-to-date on industry trends, best practices, and emerging technologies to ensure our advertising stays ahead of the curve
Key experience:
- 3+ years of experience in performance marketing, with a focus on paid search and paid social advertising
- Proven track record of driving growth and revenue through paid search and paid social campaigns
- Google Ads, Facebook Ads Manager, Google Analytics, and other relevant tools
- Bachelor's degree in marketing, business, or a related field preferred
If you are interested in exploring this opportunity then please make sure you get your application in now
