Marketing Executive

Role: Marketing Executive

Hours of work - full time or part time hours will be considered

Salary: Will depend on hours of work and if full-time or part-time

Our client is seeking a dedicated Marketing Executive to join the team in Kilsyth, North Lanarkshire.

This is a newly created position therefore the successful candidate will be require to have relevant experience within a marketing role or be a recent marketing graduate.

The Role:

• Develop and execute comprehensive social media strategies to increase brand awareness
• Create engaging content for various social media platforms including but not limited to Twitter, Instagram, LinkedIn, etc.
• Monitor social media trends and stay updated with industry news to ensure the company's social media presence remains relevant and competitive.
• Regularly monitor and manage all company social media accounts, including responding to comments, messages, and inquiries in a timely manner.
• Analyse social media metrics and generate reports to track the performance of social media campaigns and initiatives.
• Collaborate with the marketing team to develop and implement social media advertising campaigns to promote products/services.
• Maintain and update the company website with fresh and relevant content, ensuring accuracy and consistency.
• Optimise website content for search engines (SEO) to improve organic visibility and drive traffic.
• Design visually appealing and informative data sheets, brochures, and other marketing collateral to support sales and marketing efforts.
• Collaborate with internal teams to gather information and specifications for data sheets, ensuring accuracy and completeness.
• Ensure that all marketing materials adhere to brand guidelines and reflect the company's brand identity effectively.

About you:

• Willingness to work either fully office-based or in a hybrid capacity, depending on company needs and preferences.
• Ability to maintain effective communication with team members and stakeholders, whether in-office or working remotely.
• Proven experience in a similar marketing role or a relevant marketing qualification
• Have a strong understanding of social media platforms, strategies, and best practices.
• Be proficient in content creation,
• Have excellent communication skills, both written and verbal
• Ability to multitask, prioritise tasks, and meet deadlines
• Detail-oriented with a creative mindset and a passion for marketing.

If you're a motivated and enthusiastic individual with a passion for marketing and a desire to make a difference, we'd love to hear from you Please submit your CV