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Social Media Executive

3 months ago

Salford, United Kingdom BBC Full time
Job Reference: 17191

  • Band: C
  • Contract type: Fixed Term Contract to December 2024
  • Location: Office base is MediaCity, Salford (this is a hybrid role and the successful candidate will balance office with home working - currently in the office 2-3 set days a week)
  • Salary: Up to £36,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.


We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.


If you need to discuss adjustments or access requirements for the interview process please contact the reasonable.adjustments@bbc.co.uk . For any general queries, please contact: bbchr@bbc.co.uk.

Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.

If you are unsure which contract you are on, you can speak to your booker or the HR BP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here.

Job Introduction

Are you a creative, social media enthusiast with a passion for television and a knack for creating engaging, impactful social content that speaks to a parents/carers audience? Join us as our new Social Media Executive in our Grown-ups social media team. This exciting fixed-term position, based in Media City, offers a fantastic opportunity to work on social media campaigns across platforms primarily, but not exclusively:

  • TikTok - CBeebies (parents)
  • Instagram - CBeebies (parents)
  • Facebook - CBeebies (parents)
  • Facebook - Bitesize Teach (Teachers)
  • X (Twitter) = Teach; Bitesize (parents)


As a Social Media Executive, you'll work in a dynamic, close-knit team to drive awareness and engagement in the CBeebies shows and Education campaigns we support, while staying ahead of industry trends, best practices, and leveraging your data-driven insights and expertise in spreadsheets for planning and reporting.

Be at the heart of captivating digital campaigns that excite our audiences in this hands-on role, where every day brings new challenges and opportunities to make an impact.

Main Responsibilities

The Social Media Executive delivers a coherent, consistent social media experience for audiences, working closely with other social and digital roles to ensure each campaign delivers on the agreed social strategy, maximises engaged reach with the campaigns' target audiences, delivers content of high creative quality, and drives traffic around the BBC portfolio.

This role will be primarily working across our Grown-ups (parents and teachers) accounts, to engage an audience on social media using bespoke and commissioned social content to bring our programming and wider campaigns to new, underserved audiences and existing fans.

Are you the right candidate?

The ideal candidate will have a wealth of social media knowledge and know to engage a parent / carer audience on vertical platforms such as TikTok and Instagram.

They will be someone who lives and breathes social media and has professional experience using Instagram and TikTok, keeping abreast of the latest trends, sounds and influencers.

They will be a content creator who can generate stand-out, social-first ideas that make our audience take action and engage.

The ideal candidate will be a self-starter who can come up with unique ideas, shoot content and produce first class assets using software such as Adobe Premiere and PhotoShop, along with in-app editing skills.

They will be a great communicator who can work with stakeholders to provide clear briefs, feedback and results as well as a team player who wants to get stuck in, share knowledge and ideas and take on a wealth of exciting projects and campaigns. They will also be able to delegate to and brief in team co-ordinators where need be.

Essential Criteria

  • Proven project management ideally within a social media environment.
  • Evidence of having run social media accounts and / or campaigns, either from scratch or inherited.
  • Good Adobe CS video/image editing skills; attention to detail with good editorial judgment, accuracy, and sensitivity.
  • Able to critically evaluate ideas and information.
  • Effective written and verbal communication, with good presentation skills.
  • Able to embrace change and make improvements to working practices.
  • Understanding of editorial and other compliance policies.
  • Knowledge of the broadcasting industry and a demonstrable interest in its output.
  • A good sense of editorial judgment and tone of voice.
  • Experience leading with in-house and third-party creative resources.
  • Experience leading collaboration across organisational boundaries.
  • Experience managing critical stakeholder relationships.


Additional job specific responsibilities and accountabilities

  • Support the Social Media Manager where required to help develop Children & Education's strategic and creative approach to social media
  • Manage social campaign plans, acting as the day-to-day lead for those campaigns across all social platforms, working closely with education and campaigns teams.
  • Produce and brief digital assets (video, images, gifs etc) that can be used across social media platforms, using relevant multimedia software (such as Adobe CS).
  • Produce and brief engaging copy and community management that is optimised for social platforms and formats, in line with the campaign and each account's tone of voice.
  • Shape campaign plans to review performance and use learnings to maximise engagement across a tween audience
  • Ensure all content is complied/signed off as required by Social Media Manager, editorial lead and other key stakeholders
  • Work with Moderation Services, Editorial Policy and other support teams to shape campaign creative and develop appropriate responses where needed.
  • Work closely with Marketing, Media Planning and Creative to align organic social, paid social and marketing campaigns


About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here.