Head of Marketing Operations

3 weeks ago

Greater Manchester, United Kingdom Humankind Global Recruitment Full time

Head of Marketing Operations - Publishing
Manchester / Hybrid - 2 days onsite in Media City
£60k - £70k

The Head of Marketing Operations - Publishing, is responsible for marketing technology and operations for the agency's publishing brands. The role is to build and leverage MarTech capabilities to enhance marketing efforts, streamline operations, and drive commercial success. This Digital Marketing agency work across a range of brands and with a number of sectors.

RESPONSIBILITIES

Marketing Technology & Operations Management:
- Identifying, evaluating, and selecting appropriate marketing technologies and tools to support various aspects of marketing operations. This includes CRM, marketing automation, data and analytics, content management, etc.
- Overseeing the implementation and integration of these technologies into new and existing systems and processes.

Data Management:
- Collection and Storage: Ensuring that data collection practices are compliant with relevant regulations such as GDPR or CCPA. This includes obtaining appropriate consent from individuals before collecting their data and securely storing data. You will be the owner of the data stack (tag management, CMP, CDP, data warehouse etc)
- Data Quality Assurance: Maintaining the quality and accuracy of marketing data by regularly auditing and cleansing databases. This involves removing duplicate or outdated records, correcting inaccuracies, and ensuring data integrity.
- Security: Work with CIO team to ensure robust security measures to protect marketing data from unauthorised access and data breaches.
- Governance: Establishing policies and procedures for managing marketing data effectively, including defining roles and responsibilities, data usage guidelines, and compliance protocols.
- Compliance Monitoring: Continuously monitoring marketing activities to ensure compliance with applicable laws, regulations, and industry standards.

Digital Analytics, Performance Analysis & Optimisation:
- Data Analysis and Reporting: Analysing data across all sources (web, apps, social media, owned channels, advertising platforms etc).
- Reports and dashboards to present key performance metrics, trends, and insights to stakeholders, as well as opportunities for optimisation.
- Performance Tracking and Monitoring: Monitoring the performance of digital marketing channels and campaigns in real-time. Setting up alerts and notifications to proactively address issues and opportunities.
- CRO: Identifying opportunities to improve conversion rates at various stages of the customer journey. Conducting A/B tests, multivariate tests, and other experiments to optimise the user experience and increase conversion across lead generation inititives and monetisation models.
- Attribution Modeling: Implementing attribution models to accurately attribute conversions and revenue to the appropriate marketing channels and touchpoints.
- Technical Implementation and Tag Management: Implementing tracking codes, tags, and pixels to collect data from digital marketing channels and platforms. Managing tag management systems (TMS) to streamline the deployment of tracking and analytics scripts.

Campaign Development & Execution:
- Collaborate with vertical teams to develop and execute marketing campaigns across various channels.
- Implement lead generation, scoring and nurturing campaigns to engage and convert users to the agency's partners
- Implement personalisation and segment strategies across channels by building and leveraging user data

Team Leadership & Stakeholder Management:
- Hire and lead a team of technology and operations specialists, across SEO, marketing automation, analytics and CRO.
- Manage agency and freelancer relationships across paid media, SEO, web/app development, data engineering & science.
- Stakeholder management for Head of Vertical/Brands

REQUIREMENTS

- Minimum university educated (to Bachelors level) in marketing, computer science or similar experience
- Minimum 5 years of marketing experience, preferably with agency or media experience
- Strategic thinker, while capable of hands-on implementation with attention to detail
- Highly commercial, with a deep understanding of growth metrics and KPIs, and strong instincts for where the greatest gains, at the fastest speed, may be made
- Budget management experience with strong analytical skills, financial skills and P&L understanding
- Highly organised with keen prioritisation skills to effectively manage and develop the agency's roadmap
- Strong negotiation skills and experience with vendor management
- Resilient and able to respond under pressure
- Entrepreneurial and able to multi-task and prioritise
- Able to work autonomously & provide independent opinions

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