Director Sales JD
1 month ago
Area: Lifestyle AKA
Department: Sales
Direct Reporting Line: Senior Director Sales JD Group
Indirect/Secondary reporting line: VP Lifestyle AKAs
Subsidiary/Country: UK
Location: Stockport
GSMS Grade: M2
Number of Personnel Managed: Direct 4
Cost Center/Budget and/or Revenue Responsibility: Net Sales of assigned account
Purpose & Overall Relevance for the Organization:
To drive profitable and sustainable market share growth within the assigned key accounts while respecting the image of the adidas brand
Key Responsibilities:
- To represent the brand externally as an ambassador and internally towards all functions and vice versa and manage all interfaces
- To ensure understanding of the assigned accounts and categories and documentation
- To ensure development of the account strategies, formalization by Strategic Account Plans and get sign off by the direct superior
- To sell in and agree on sell out support and ensure formalization by Category/Account Marketing Plans
- To ensure continuous monitoring of sell out and order book as well as cost effective and reliable delivery for the account
- To drive understanding of account and collaborate with key European cluster teams
- Drive Key Account Interaction Model seasonally supporting consumer and range input for assigned area
- To support and enforce adidas company trade investment inline, with global wholesale policies
- Work collaboratively with DPC counterparts delivering market share growth online
- Ensure best representation of the brand in store and on customer digital platforms, with support of marketing and retail teams.
- To set personal objectives, targets, guidelines and assess all reports
- To develop the functional and core skill of direct reports through regular 1-2-1’s coaching and mentoring
- To manage all reports as an integrated team by setting team objectives, targets and guidelines
- To ensure smooth cooperation of all direct reports along all interfaces
- To measure progress on own KPIs
- To report to all superiors along established guidelines
- Monitor and report on customer and competitor activity and propose/initiate/take actions
- To provide realistic plans and forecasts on customer performance
- Ensure Customer compliance with adidas company contracts and terms
- Responsible for the commercial success (sales) of assigned divsion and category
- Responsible internally as the ‘ambassador’ for assigned account
KPI’s:
- Market share within Key Account
- Budget Compliance
- Net sales
- Standard Margin
- OB Conversion
- SWB & MWB
- Range Efficiency
- Stock Turn
- Account satisfaction and contractual agreements followed
- DSO of assigned accounts
Key Relationships:
- Sales, CTC, Global Sales, Marketing, Finance, Customer Service, Respective BU’s, Demand Planning, Credit Management, Supply chain and distribution teams, Customer Buying Director, Customer Buyers, Customer Merchandising
Knowledge, Skills and Abilities:
-
- Proven experience within a Key Account selling environment
- Proven experience in Planning, Selling and Negotiating
- Proven leadership experience via people management and/or mentoring and coaching
- Strong communication skills: written, oral and presentation
- Strong industry knowledge, across divisions of footwear, apparel and accessories
- Strategy: ability to develop and implement strategy
- Analytics: ability to analyse data and improve strategic decision making and implementation
- Budget Management
Requisite Education and Experience / Minimum Qualifications:
- Degree or equivalent
- Excellent English
- Excellent analytical and numerical skills
- Fully Competent with IT packages (excel, and PowerPoint to an advanced level)
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