Digital Fundraising Manager

4 weeks ago

London, United Kingdom Medical Aid for Palestinians Full time

About the Company: Medical Aid for Palestinians (MAP) is a leading UK charity dedicated to improving the health and dignity of Palestinians affected by conflict, occupation, and displacement. With a focus on the occupied Palestinian territory and Palestinian refugee camps in Lebanon, we provide vital health and medical care to those in need, particularly in crisis zones like Gaza.

About the Role: The purpose of this role within MAP is to build a high-performing digital fundraising programme in the UK, and in new international markets, to drive and stabilise increased fundraising performance across a range of digital channels and techniques. In collaboration with the Head of Individual Giving, you will lead the development and delivery of our Individual Giving digital marketing strategy to successfully deliver MAP’s new five-year vision. You’ll develop strategies and work across MAP’s digital channels, propositions and products year-round as well as playing a vital role in delivering multi-million pound campaigns during Ramadan and Winter. You’ll bring digital expertise, a supporter-led approach and brilliant creative thinking to develop new insight-led digital campaigns which leverage market opportunities. You’ll be a leader in the Individual Giving team, sharing your curiosity for industry leading campaigns and ideas. You’ll hire and manage a Digital Fundraising Officer, manage income and expenditure budgets and deliver exceptional fundraising and engagement campaigns which maximise income opportunities to support our work in the Occupied Palestinian Territories and Lebanon.

Responsibilities:

Strategy Development:

Lead the development and delivery of Individual Giving strategies across acquisition and retention, leading on MAP’s digital fundraising strategy. Ensure strategies focus on optimal return on investment and increasing the life-time-value of MAP’s cash and regular giving supporters. Work across and develop MAP’s digital channels, propositions and products year-round, including playing a vital role in delivering multi-million pound integrated campaigns during Ramadan and Winter.

Planning & Management of Campaigns:

Collaborate with Head of team and peers to develop team plans aligned with the Individual Giving strategy. Manage the team to create and optimize insight-driven, supporter-led campaigns. Work across teams to deliver an exceptional, consistent and engaging supporter experience. Ensure processes and systems are in place to track and meet KPIs, including the development of robust testing plans to optimize campaigns based on evidence and insights. Manage and motivate a range of agency partners and suppliers. Ensure compliance with relevant fundraising legislation and stay updated on changes in relevant thinking and laws.

Innovation:

Lead the investigation, testing, and implementation of digital-led innovations and improvements for current and new products and platforms. Explore international digital market growth opportunities. Conduct horizon scanning and analysis, both internally at MAP and externally in market.

Budget Management:

Create annual budgets for the Individual Giving programme, setting income and expenditure targets across a portfolio of products, projects, and campaigns, with support from the Head of team. Manage the digital budget, including reporting on management accounts, reforecasting, and assessing risk levels. Provide regular income and expenditure projections to the Head of team.

Line Management & Leadership:

Build and inspire a high-performing, results-oriented team focused on delivering sustainable income to maintain and build on recent digital growth. Hire, manage, and develop a Digital Fundraising Officer, setting objectives and supporting them to deliver on these.

Cross-functional work:

Promote a culture of cross-team collaboration by supporting the team to work in an integrated manner at every opportunity. Champion digital fundraising across the organization. Build and manage effective relationships with a range of internal and external stakeholders.

General Responsibilities:

Support the mission, ethos and values of MAP. Support and promote diversity and equality of opportunity in the workplace. Work collaboratively with others in all aspects of our work. Represent and be an ambassador for MAP. Maintain and improve competencies through continuous professional development. Abide by organisational policies, codes of conduct and practices. Treat with confidentiality any personal, private or sensitive information about individuals, organisations, clients or staff and MAP data.

Job Requirements

Relevant experience in fundraising and/or marketing, with expert knowledge of digital marketing – including digital supporter journey development and end-to-end management of campaigns for paid social, search, display/PPC and digital PR. Experience in creating and managing large-scale, multi-channel, audience and data-led fundraising and/or marketing campaigns with evidence of income growth across digital channels. Strong track record in developing digital marketing strategies and applying best practice in marketing communications. Experience in strategic planning, project management, budgeting and forecasting. Experience of managing external stakeholders and agency partners – including creative, digital and donation platform providers. Experience in analyzing and presenting data for informed decision-making, as well as leading others to develop testing plans, optimise campaigns, and openly share failures and successes Able to manage campaigns to budget and agreed deadlines, with strong attention to detail. Able to confidently analyse results, digest complex data, and extract key insights to inform strategies and campaigns. Expertise in digital communication, with a supporter-centric approach. Proactively stays ahead of emerging trends and horizon scanning. Enjoys working in a fast-paced, agile manner, acting on learnings throughout campaign/product development and delivery. Able to balance short and long-term priorities and manage opportunities and risks. Effective management and leadership skills, with experience of line management. Highly proactive - excellent at networking, communicating, and influencing. Up-to-date knowledge of fundraising regulations and best practices, ensuring compliance in all activities. Relevant digital marketing qualification and/or equivalent experience. Expert digital skills across platforms.

Personal attributes and other requirements

Commitment to maintain high standards to promote trust and confidence in MAP’s fundraising initiatives. Commitment to a zero-tolerance policy on sexual exploitation & abuse/safeguarding. Commitment to anti-discriminatory practice and equal opportunities Commitment to the aims, values and ethos of MAP Ability and willingness to work weekends/evenings in emergencies, and to travel overseas where necessary.

MAP has a zero-tolerance policy with regard to Sexual Exploitation and Abuse by MAP‘s personnel against the people they serve. Protection from Sexual Exploitation and Abuse (PSEA) is the responsibility of everyone, and all selected candidates will be required to comply with MAP's PSEA Policy at all times. Selected candidates will therefore undergo rigorous reference and background checks against their past behaviour related to sexual exploitation and abuse, and may be required to provide additional information further on in the selection process.

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