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Marketing Manager

4 months ago

Braintree, United Kingdom Lasered Components Ltd Full time

This is a standalone role with an opportunity for significant impact within our business. You will be responsible for conducting insightful market research to establish and implement a marketing strategy that will have a proven track record of engagement and conversion.

You will have the support of the senior management team to see your ideas to fruition. You will be responsible for promoting company branding, the company website, email marketing and full autonomy on content creation on multi-channel marketing campaigns whilst supporting any relevant project work for your stakeholders.

Main Accountabilities

  • Maintain the company website as a resource to existing and new customers and drive lead generation. Liaising with the IT Manager and the external Marketing company for website project work, updates and improvements.
  • Organic social: Ideating content, briefing creative, scheduling, and managing engagement.
  • Digital Advertising and campaign running: Creating, managing, and optimising campaigns across Meta (Facebook & Instagram), X (Twitter), LinkedIn and Google advertising.
  • Content Marketing: Writing content for engagement and discoverability. Asset creation in digital and print formats which supports our corporate branding.
  • SEO: A comprehensive understanding of SEO and SEO tools is essential, including ranking, audit, traffic, and backlink tools. PPC account management (Google Ads and analytics)
  • Email Marketing: Writing content, creating the campaign, and scheduling on email platforms, specifically Mailchimp.
  • Reporting: Creating monthly reports analysing data across all digital channels (social, Google Analytics, email etc) and providing insights to our clients.
  • Work with teams across both sites to create engaging and informative content for use across all channels with a keen eye for photography and videography.
  • Work in partnership with our external Marketing Company.
  • Plan and support company events and attendance of trade shows in order to grow company profile and brand awareness.

Key Attributes

  • Ability to work independently across multiple functions.
  • WordPress website management
  • SEO / PPC best practice
  • Adobe Creative Suite (specifically Photoshop, Illustrator, and InDesign)
  • Proficiency in using analytics tools and platforms.
  • Strong copywriting skills and a flair for writing persuasive copy and engaging, action-focused customer facing communications.
  • Extensive experience in creating high-quality marketing content for an array of media.
  • Ability to manage multiple projects.
  • Brilliant commercial experience with an eye for the data.
  • 1-3 years experience in a manufacturing or engineering environment would be significantly advantageous.

What We're Looking For:

  • A collaborative mindset and willingness to work with other functions to achieve common goals.
  • Ability to thrive in a fast-paced environment and adapt to changing priorities.
  • A hands-on approach, you'll thrive in a working environment where you can get stuck into the nitty-gritty aspects of the role. Whether it's rolling up your sleeves to dive into data analysis, personally overseeing events, or directly collaborating with team members on various projects, you enjoy being actively involved in the practical aspects of the job including photography and videography.
  • Data savvy, you'll be adept at understanding performance metrics, employing various analytical tools and methodologies to extract meaningful insights that lead to impactful decision-making.
  • A love for storytelling and a genuine interest in content creation.
  • A keen eye for detail and a commitment to delivering high-quality work.