Media Analytics Manager

2 months ago

Watford, United Kingdom Hilton - Regional Headquarters - Europe Full time
Description

Hilton is one of the world's largest and fastest-growing hospitality companies, with more than 6,660 properties in 118 countries and territories. In the 100 years since our founding, we have defined the hospitality industry and established a portfolio of 18 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognised hotel brand in the world. 

Role overview

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton, and many others. If you appreciate the impact global travel can have on the world, you may be just the person we are

looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. 

Hilton is seeking a Media Analytics Manager, who will support with Hilton's paid media strategy from an Analytics perspective. Specifically, this person will help to determine the optimal level of investment in our digital marketing channels. The role will be responsible for leading the analysis to measure the impact of the program, including reporting, MMM (Marketing Mix Modelling) inputs and alignment to commercial insights. 

What will I be doing?

As the Media Analytics Manager, you will be responsible for performing the following tasks: 

  • Through data, support the strategy, planning and measurement of Hilton hotel funded media investment program across all markets
    • Develop and implement data-driven marketing analytics strategies to support measurement and insights for Hilton’s marketing organisation, with a specific focus on lower-funnel media, performance marketing, destination marketing and search engine optimisation, including impact on commercial performance
    • Support with Media Mix Model, media effectiveness and incrementality insights and application to inform budget management & investment
    • Work closely with media team to optimize media planning and media strategies based on incrementality insights Requirements

      What are we looking for?

      To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow: 

      • Professional in role experience
      • Analytics experience
      • Experience with lower funnel marketing analytics and digital marketing analytics tools (ideally Adobe Analytics, or Google Analytics)
      • Deep understanding of media effectiveness and how different solutions work together with a focus on Attribution and Incrementality
      • Some knowledge of SQL and BI tools (PowerBI, Microstrategy etc.) would be a plus 

        Why you’ll be a great fit

      • Able to excel when dealing with ambiguity, complexity and working within a fast-paced matrix environment
    • Organised individual who can multitask, i.e. manage variety of different stakeholders and multiple campaigns at the same time
  • Solution-oriented, thinking ahead about the big picture and pre-empting possible problems or complications
Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing Strong problem-solving skills and ability to act autonomously

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all LI-CT1

Source: Hospitality Online

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