Regional Visual Merchandising Manager

2 weeks ago

London, United Kingdom Foot Locker Full time
PRÃSENTATION

The Regional VM Manager is responsible for delivering the VM strategy in order to elevate the in-store customer experience. The role is also responsible for building and developing VM capability and standards through structured VM trainings with the Key City VM’s / DM’s / SM’s and store associates.

 This is a collaborative role, partnering with the regional DM’s and RVP to promote consistency and excellence in Visual Merchandising standards across the specified region/s

 

 

RESPONSABILITÃSVM Standards & Training
  • Ensure consistency and excellence in VM standards across the specified region/s
  • Train, support and develop the Key City VM to build VM knowledge and capability across all functional areas.
  • Partner with the Snr VM Manager to develop cohesive VM guidelines and training programs across EMEA
  • Build knowledge and capability of the wider regional teams through VM training and development of DM’s / SM’s and store associates.
  • Deliver visual excellence across the region, stimulating consumer interest though exciting and easy to navigate stores whilst ensuring a commercial approach within the agreed brand guidelines.
  • Maintain focus on High Profile, Tier 1 cities, and non-profitable stores to improve VM standards and drive profitability.
  • Take a proactive approach by documenting store visits and actioning where needed.

 Commercial Business Partner

  • Be a commercial business partner with the RVP & DM’s to drive the business forward from both a visual and commercial perspective.
  • Drive store key performance indicators (sales mix, footfall, UPT, ATV, consumer awareness) whilst maintaining the integrity of the brand in adherence to the VM guidelines.
  • Identify & implement new opportunities from visual presentation to store layout to drive store KPI’s.
  • Partner with the DM’s and conduct regular store visit together to find practical solutions in non profitable / problem stores & spot commercial opportunities to maximize sales.
  • Lead regular updates to improve communication flow of VM initiatives to the regional team
  • Be aware of local competitors and the activity of the stores, providing feedback of the mark
  • Support trial and development ideas within the store environment and feedback when needed.
  • Collaborate and partner with marketing, buying, planning, real estate departments (not limited to those depts) to ensure alignment and consistency in our vision for the customer.
New Store Opening & Remodels
  • Plan and execute new store, relocations and closures, supported with VM training as required, to ensure the highest standards of VM are attained.
  • Support store openings by attending High Profile and Tier 1 city stores in your region.
  • Support store openings in your region when attendance is not possible through effective communication with relevant stakeholders (RVP and DM’s)
  • Lead the ongoing training of the Key City Associates through their attendance and support during store openings within their key city.

 Vendor Management

 

  • Act as Foot Locker VM ambassador when meeting vendors and key agencies.
  • Support / lead any vendor installation by verifying that set-up and product is correct and communicate any issues or missing elements to relevant brand or to the marketing dept.

 Communication

  • Communicate effectively with Snr VM Manager, Key City VM associate, wider marketing and regional teams.
  • Lead weekly regional VM & CX Sales call to provide update on all VM initiatives and promotional / campaign activity.
  • Be the go-to expert for all VM matters in your region.
  • Provide effective, relevant and clear written / visual feedback when requested from HQ.
  • Take a leading role in VM communication i.e. weekly VM updates, promotional communications, product launches
  • Act as our marketing eyes and ears in the field and ensuring clear communication between the field and EHQ.
  • Assist the HQ team by updating store databases and store plans

 

 

QUALIFICATIONS
  • Proven experience as an in store / area Visual Merchandiser
  • VM Portfolio would be a great addition to the application but not a must.
  • Creative mindset and innovative thinker
  • Ability to analyze sales merchandising reports and deliver opportunities on how to improve profitability from a VM POV
  • Effective communication in English is required
  • Presentation experience preferential

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