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Regional Search

3 months ago

Waltham, United Kingdom Mars Full time

Job Description:

The D-Com business is a growth engine for the Mars Food UK and EU business – the ambition is to double D-Com by 2026.The EU Search & Content Manager role is responsible for ensuring we have optimised content (Visual and Written), search and activation plans to win in D-Commerce both today and tomorrow through operational excellence day-to-day and strategic thinking for the long term.What are we looking for?​
  • Strong passion for digital – an early adopter
  • Passion for working in digital and/or activation/Customer
  • Marketing
  • Strong communication and influencing skills
  • Strategic and operational capability required – can think and do
What will be your key responsibilities?

Digital content ownership:  Maintain the end to end EU asset management process for new/changed products (e.g. artwork, pack shots, Brandbank, PDS Content) and ensure we have the content to win across Bricks & Clicks, Pureplay & Amazon by working in close collaboration with UK and Global Marketing teams. All content should be d-Com ready. Search Strategy:  build and execute strategies to optimise our investment across paid search and activations to enable Mars Food to drive share of search across all PDS keywords.Digital Activation:  Ensure we are driving the best ROI from our digital activation investment driving efficiency and optimised activations (powered by creative digital solutions, data & insights and a Test & Learn approach)Integrated Brand Experience: Ensure we're delivering an incredible Omni channel shopper experience through IBE's helping develop test and optimise concepts.Content and Activation Strategy:  Creation of a full content and activation strategy including leveraging the business to deliver what we need to execute it including a test & learn plan with methodologyCustomer Management:  Engaging customers with content & activation, including helping them develop their capability.
  • Partner with the EU DCOM team, the UK Customer team and local, Regional, Marketing & Brand teams and Global Content and Design teams to deliver.
  • Management of third party agencies e.g. Search, Content & Design agencies
  • Cross segment collaboration to share and learn best practices
  • Requirement to be in Waltham or Paddington two days per month
What can you expect from Mars?
  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.