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Shopper Marketing Exec

4 months ago

LONDON, United Kingdom PENTLAND Full time
Job title: Shopper Marketing Exec

Function : Digital

Location: London

The role:

We are looking for a highly motivated shopper marketing exec to work across several Pentland Brands, delivering a best in class experience when shoppers choose to engage with our brands on the Amazon platform. This position will support Pentland's role in delivering breakthrough results and performance with one of Pentland's strategic retailers. You will work alongside our sales, digital and global marketing teams, as well as several agencies to implement the Amazon marketing strategy globally.

The role you'd play

  • Accountability for the execution of global consolidated shopper marketing plans that are aligned to brand and global customer plans and drive profitable growth.
  • Partner with our analytics team to track and optimise marketing activities. Work with several technology partners to drive decision making with customer and consumer data.
  • Work alongside both internal and external creative agencies to brief and execute content to drive digital retailer growth.
  • Accountability for the day-to-day relationship with chosen translation agency including
  • Management of translation budget and invoicing.
  • Work closely with Amazon counterparts to activate the Amazon/Pentland Joint business plan.
  • Monitor, evaluate and diagnose brand activity to ensure ongoing continuous improvement and advised commercial teams on maximizing return on our investment with the customer.
  • Support the sell-in process ensuring delivery of key propositions through proactive marketing plans that support commercial range recommendations.
  • Responsible for internal influence, engagement and education. Ensuring there is a deep understanding of the customer platform, plans and needs.
  • Support the Shopper Marketing Manager with ad-hoc overarching customer projects.
  • To be an active member of the Amazon business unit, communicating activation plans to customer teams and market leads, working within a matrix global team facilitating, sharing & reapplying learnings. What you'll bring:

    • Experience of managing multiple projects, deadlines and competing priorities
    • Strong planning, organisational and prioritisation skills, with the ability to prioritise behind the areas that add the greatest value
    • Understanding of retail and commercial models
    • Knowledge of competition law is beneficial
    • Prepared to travel UK and globally as required
    • Able to demonstrate a passion for bringing the voice of the shopper and customer in to the business
    • Confident, professional and articulate communicator
    • Tenacious, flexible and resilient, driven to achieve even when faced with obstacles
    • Numerate, analytical and comfortable using data and insight to inform thinking and build compelling relevant commercial arguments
    • Works with customers and internally to implement solutions
    • Able to work both independently as well as being a great team player
    • Able to liaise and influence with people at all levels What you'll get in return

      • Flexible working - 60/40 hybrid split.
      • Access to our swimming pool, gym and tennis court at our HQ in Finchley, North London.
      • Friendly and open culture with flat structures allowing plenty of opportunity for development.
      • The chance to join our Charity, D&I and Sustainability employee networks.
      • Employee discount on all Pentland brands.
      • 25 days holiday (plus the bank holidays).
      • Cycle2work and season ticket loans. Who are we

        Pioneering Brands that Make Life Better

        We are Pentland Brands, a global business touching the lives of millions through some of the worlds most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, SeaVees, KangaROOS and Red or Dead. We're the UK licensee for Kickers and have a joint venture with Lacoste footwear.

        We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.

        We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.

        Always guided by our principles, we not only do a great job, but we also do it in the right way; success is a team game; with clarity and courage; better as standard; in good conscience. We believe every individual has the power to shape the Pentland of the future, by making sure that every day we're better than the day before. Join our team of passionate, exceptional individuals, and do the best work of your life.

        * Pentland HQ is currently in Finchley, north London.

        However we will be locating to Farringdon, central London in June 2024.

        If this sounds like the perfect role, please apply and we'll be in touch soon.

        Apply for this position