Marketing Manager

3 weeks ago

United Kingdom Stonegate Group Full time
*Marketing Manager - Sport Brands - United Kingdom *Are you a dynamic marketer with a passion for sports and a flair for innovation? Do you thrive in fast-paced environments and possess a knack for elevating brand experiences? If so, we have an exhilarating opportunity for you We are seeking a talented Marketing Manager to spearhead our Sport Brands division, encompassing renowned venues such as Walkabout, Sports Bar & Grill, and Clubhouse5. As a Marketing Manager you will join our passionate Marketing function, our role is to drive the top line.
We must create compelling end to end propositions to drive guests through our doors.
Once inside our outlet, we will inspire guests to spend more, stay longer and ultimately leave feeling like they have had brilliant value for their experience. You will support the Head of Marketing to deliver a coherent brand or format strategy to the guest.
This strategy will have clear objectives covering all elements of the marketing mix.
You will have the opportunity to think differently, have creative flair and work with leading agencies to build market leading plans. You will be curious, seeking out data and insight to understand market dynamics.
You will have a fantastic grasp of the competitor set and understand what is driving winners and losers.
This will all feed into your strategy. You will have a passion for the latest food & drink trends, fanatical about live sport & will be someone who enjoys time out in the on trade. You will work closely with the digital team to co build and own the digital strategy, creating consistent content that converts with no dead ends. You will support brilliant relationships with supplier marketeers, delivering new and exciting co-branded campaigns and driving incremental supplier investment. *Key Responsibilities – Duties and Responsibilities* •            Brand Development.
You will support the HOB/SMM in leading the brand/format evolution including brand strategy meetings, updating the Brand DNA books, Consumer trends, competitor activity and market opportunities.
• Brand strategy and activity calendar.
You will activate short-term (12months) brand strategies for your formats to ensure there’s always a compelling RTV. •            Campaign Project Management.
End-to end governance, communication and delivery of market leading campaigns that are aligned to the annual brand plans.
All activity must deliver commercial KPIs and be delivered on time and on budget. •            Operations Engagement.
You will work closely with the Operations team to ensure all campaigns are communicated and delivered to full effect. •            Stakeholder/Channel/Agency Management.
Fully optimise the use of multiple marketing channels (owned and earned) to drive awareness and engagement.
Maintain close working relationships with other support team and marketing functions to ensure a holistic approach.
You will ensure robust KPI management of the key agencies associated with the brand. •            Delivering brand strategy through brilliant cross functional working with              o            Consumer Planning Team              o            Commercial Team              o            Food and Drink Development Team              o            Digital Transformation Team •            Trials & Innovation.
Working with the key stakeholders, it will be your responsibility to constantly innovate and trial new products and initiatives so that we stay ahead of the competition and have enough new news. •            Complexity Management manage and evolve solutions to reduce complexity across the business. •            Communication.
Working with the customer comms team, Brand owners and the ODs, you will contribute to the offer change launch cascade and ensure that key aspects are communicated and understood by our GMs. •            Budget Management.
You will be responsible for the marketing budget for your format, both CAPEX and OPEX • Team Development.
If you have a direct report it will be your responsibility to contribute their development plan   *What's in it for you?*  * 25 days annual leave * Annual Leave Purchase Scheme * Pension * Vitality Healthcare * Opt in dental insurance programme * Annual bonus scheme * The Stonegate discount card offering discounts across our managed estate * Online benefits portal offering discounts across the High Street and other retailers At Stonegate Group, we're proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom.
Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld.
Find out more about a career with Stonegate Group at www.stonegatecareers.co.uk. If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you.
You can contact us on pstrecruitment@stonegategroup.co.uk.

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