ASO Lead, EU

Found in: beBee S GB - 3 weeks ago

Manchester, United Kingdom Electronic Arts Full time

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

ASO Lead EU

We are Electronic Arts’ Mobile Growth Team. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.We foster an environment where our teams create the most amazing work of their career while inspiring the world to play. 

Reporting to Director of Business Management you will manage our ASO team, leading and shaping ASO strategy across the portfolio. In this role you will need to have a strong analytical and strategic mindset who can work collaboratively with game teams, product marketing, UA. You will be fully remote.

Responsibilities

  • Reporting to Director of Business Management you will be responsible for leading and shaping ASO strategy across the portfolio 
  • Partner with cross-functional stakeholders (eg. producers, product marketing, UA) to ensure ASO best practices and recommendation are implemented at all stages of development
  • Develop an understanding of roadmaps and performance across the portfolio and  identify opportunities, and develop strategies for growth
  • Ability to build growth models and install forecasts
  • Keep up with the latest ASO and mobile marketing trends and bring in innovation, new knowledge, tools and platforms that further our ASO efforts

Requirements

  • Education: BA / BS
  • Senior level experience in marketing with a track record of improving conversion rates 
  • Experience driving and executing ASO A/B testing strategy and metadata optimisations 
  • Experience managing people
  • A good understanding of the algorithms that power the App stores
  • Experience working across multiple projects/products
  • Experience working collaboratively with cross-functional teams and building relationships with partners
  • Proactive attitude with excellent project management, organizational, and analytical skills
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners

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