Senior Digital Communications Manager

1 month ago

Edinburgh, United Kingdom SGN Full time

Salary: Personal Contract

Reference: REQ3765

We're looking for a Senior Digital Communications Manager to lead in setting and delivering SGN's digital communications strategy - to help tell our story creatively across a range of digital platforms and build campaigns that address the big challenges for the energy industry, such as the transition to net zero. You will also lead digital transformation projects, including the development of the SGN website and enhancing our customer's experience of dealing with SGN online.

What will you be doing day to day?

  • Offer expertise in digital and content realms within the Stakeholder Relations and Communications directorate, as well as across the broader business. Serve as a digital champion to senior stakeholders, providing coaching, guidance, and sharing best practices.
  • Take ownership of SGN's social media and channel management strategy, mastering best practices in corporate and C-Suite channels. This ensures SGN maximizes its reach and influence with key audiences and stakeholders.
  • Spearhead the improvement of Key Performance Indicators (KPIs), utilising digital analytics and reporting to evaluate the effectiveness of our digital content. Provide recommendations to enhance engagement, scale performance, and optimise ROI. Emphasise the importance of metrics across all digital initiatives.
  • Define and prioritize necessary initiatives to bolster digital communication efforts. Collaborate closely with directorate leadership and team leads in external and internal communications to develop comprehensive content plans. The aim is to expand reach and engagement with target audiences.
  • Take charge of enhancing the customer experience in the digital realm and establish a clear vision for future requirements aligned with strategic business objectives. Utilise digital best practices and audience insights to shape and execute the website development roadmap and web content plans.
  • Oversee and contribute to the creation of top-tier content for the website and other digital platforms. Craft compelling narratives to showcase SGN and captivate key stakeholders through various mediums such as copy, email, photography, video, illustrations, and infographics.

Technical Proficiencies:

  • Demonstrated hands-on experience in various digital disciplines including product management, content production, editorial/creative oversight, web development, email marketing, SEO, PPC, social media management, and data analytics.
  • Proven track record in developing content strategy, information architecture, and utilizing methodologies like tree testing, card sorting, and content auditing. Proficiency in analysing data and user research to inform content strategy.

What you'll need

  • The ideal candidate has a degree or equivalent experience, and a proven record in senior positions managing high-performing digital teams.
  • Experienced website and social media specialist with diverse hands-on experience in digital disciplines, including content production, editorial/creative oversight, email, SEO, PPC, social media, and data analytics.
  • Excellent technical and user experience skills allied with an in-depth knowledge of the current digital landscape including ability to troubleshoot technical issues and ensure the technical environment that supports our online presence is robust and fit for purpose.
  • Experience of developing content strategies, information architecture and methodologies and experience of analysing data and user research to inform content strategy.
  • Experienced digital content writer and producer with a talent for simplifying complex information into engaging materials.
  • Ability to think strategically and operationally, with a service-oriented approach, ensuring high-quality delivery of the day to day while defining and leading future direction.
  • Strong organisational and interpersonal skills, with the ability to motivate and lead others.
  • Proven ability to influence and build strategic working relationships with senior managers, colleagues, and third-party stakeholders.

If you don't have all the qualifications, we would still love to hear from you we provide our own specialised learning and development programs, providing access to learning tools to help you acquire the skills needed to excel in our environment.

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