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Junior Field Marketing Manager

2 months ago

London, United Kingdom HelloFresh Full time

 

About The Team:
We're seeking a sales and field marketing expert to lead our Offline and Field Marketing functions, a razor-sharp analytical mind, relentless ambition, and an insatiable passion for innovation and profitability. Your keen eye for detail will help drive customer acquisition through structured testing and cost-saving and ROI initiatives for both HelloFresh and Green Chef brands.   What You Will Be Doing:
  • Manage Agency Relationships: Oversee the day-to-day interactions with our sales agencies, ensuring seamless communication and collaboration.
  • Budget Management: Own and deploy channel budgets to hit conversion, CAC, and ROI targets, ensuring optimal financial performance.
  • Comprehensive Reporting: Take charge of end-to-end channel reporting and manage agency commission structures for maximum efficiency.
  • Strategic Planning: Contribute to annual marketing planning, budgeting, and major marketing campaigns, providing valuable input and insights.
  • Market Insights: Gather and apply insights from both quantitative and qualitative data to understand market trends, perform creative analysis, and enhance channel analytics.
  • Innovation and Optimisation: Develop and execute a robust test pipeline to drive innovation and optimise our performance OKRs
  • Training and development: Refresh sales training documents and collateral to help drive improvements in performance
Who You Are:
  • A solid foundation of experience within offline marketing (direct sales (door-to-door, events and lead generation) essential with wider print - Direct Mail, gift card, experience a plus)
  • Experience of managing complex direct marketing budgets and campaigns
  • Solid experience in prioritisation and workload planning
  • Experience of using data and insight to drive performance optimisation and improvement
  • Numerate with good analysis skills with ability to interpret results, translating this into direct actions
  • Experience of using qualitative and quantitative supporter/customer insight to develop products, propositions and campaigns
  • Strong verbal and written communication with experience in supplier management
  • 2-3 years experience in Offline, Field Marketing  or Growth Marketing
  • Experience working in a DTC subscription brand (preferred not essential)

 

What you will get in return:

â 70% off HelloFresh or Green Chef boxes
â Company pension scheme
â Gym membership
â Bupa private medical insurance (including dental & family cover options)
â Electric vehicle scheme
â Bippit account - financial support
â Free professional development and coaching memberships
â Mental health first aiders and an employee assistance programme
â Dog friendly office (London site only)
â If in the office, enjoy a free breakfast every day
â Eye care scheme
â Cycle to work scheme
â Group Life Assurance

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London 

Work Schedule: Hybrid working - 50/50 remote working. We would require you work 2 days in the office per week.
dependent)

Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.

You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager.

If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.