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Senior Digital Marketing Executive

2 months ago

Basingstoke, United Kingdom Copello Full time

Copello have partnered with an award-winning channel marketing agency, in the recruitment of a Senior Digital Marketing Executive, to join their business based in Basingstoke.

Reporting directly to the Demand Generation Manager the Digital Executive, plays a pivotal role in creating and executing comprehensive demand generation strategies and campaigns that deliver results. You will collaborate closely with the Client Services Team to generate high-quality leads for clients and contribute to the overall success of the business through increasing brand awareness, digital sales leads, engagement, and conversion.

Key Responsibilities:

  • Design and implement multi-channel campaigns to drive awareness and lead generation
  • Utilise a data-driven approach to refine and optimise campaigns for maximum impact, providing insights and recommendations based on market research to enhance results
  • Work closely with the Client Services Team and external suppliers to ensure alignment on lead qualification criteria and implement lead scoring to prioritise and route leads effectively
  • Collaborate with the Client Services Team to create compelling and targeted content including ad copy and other collateral
  • Build profitable paid digital campaigns using Google Ads and LinkedIn Campaign Manager
  • Monitor and analyse the performance of demand generation campaigns
  • Create end of campaign reports that are informative and insightful, making recommendations for how results can be improved
  • Manage and segment the marketing database for targeted campaign execution

Desired Skills/Experience:

  • Proven experience in demand generation or digital marketing - approximately 2-3 years
  • Proven experience in using Google Ads, LinkedIn Campaign Manager, and email marketing platforms
  • A tech enthusiast
  • Excellent analytical and quantitative skills, with the ability to translate data into actionable insights
  • Exceptional written and verbal communication skills
  • Creative thinker with the ability to generate innovative ideas

This position is offering a salary of 30K- 35K DoE.