Programmatic Account Director

4 weeks ago

London, United Kingdom Artefact Full time
Programmatic Account Director
Who we are

Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we're enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients' specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we've acquired with our 1000+ client base around the globe.

We have over 1400 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Reports to
Head of Display
Role purpose

We're looking for an energetic and ambitious Programmatic Account Director to work with us on some of the biggest names in Travel. You'll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth. You will be joining a collaborative team with a great culture and will be working with trusted clients of over 7 years. Leading on a renowned client you will be supported by the Head of Display and the rest of the team. This role will give you the opportunity to share your knowledge, developing the display team and contributing greatly to the growth of the channel.

Main responsibilities

Display strategy
Work with the Head of Display to build a strong and innovative display advertising offeringSupport overseeing programmatic display campaigns execution, optimisation and managementSupport with investment and strategy planning across the programmatic activityDesign testing frameworks making sure to follow best practices and test the latest features, technologies and partners to bring added valueProvide display advertising consultancy and training for clientsMaximise the value of the display advertising we produce by advising clients on best practices across reporting, measurement and attributionSupport with the development of display business reviews, cross-sells and pitch materialBe proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Head of Display and colleaguesSupport with the development of processes, automation and best practices across the display department and the wider agency teamLead internal training sessions and external webinars on Programmatic Display and Video Advertising
Client & People management
Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable wayDemonstrate a strong work ethic, with a positive and flexible attitude, with the ability to work independently and as part of a teamHave the ability to lead and develop people through training and by setting an exampleSupporting with the development of other members of the teamGood time management and organisational skills
Analytical Skills & Tools
Advanced knowledge in Programmatic DSPs: Display & Video 360 (DV360) is a mustAdvanced knowledge in Ad Serving: Campaign Manager (CM360) is a mustGood understanding of GA360, GA4 and other products of the GMP suitExperience working with Programmatic Display Partners and other DSPsExperience managing large budgets using budget trackers and applying automation via Supermetrics or equivalentHave an analytical mind and possess problem solving skillsBe a creative thinker and possess excellent attention to detailSkills required
Experience: The ideal candidate will:
Have a minimum of 5 years' experience in a programmatic roleUnderstanding of the travel vertical preferredDemonstrate previous experience in planning large programmatic campaignsExperience managing Account Managers/Executives and supporting with their developmentAdvanced user knowledge of ExcelExcellent communication skills

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