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Brand manager

2 months ago

Berkshire, United Kingdom PepsiCo Full time

PepsiCo UK is home to some of the world's most loved food and drink products, including Walkers, Quaker, Doritos, Pipers, and Monster Munch. We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. In the UK, we pride ourselves on being a great place to work, and in 2023 we have been awarded the Times Top 50 Employers for Gender Equality for the 18th year in a row and Top Employer for the 12th year in a row.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Brand Manager Role

This is an exciting role for someone to join our Quaker team as our newest brand manager. The Quaker core brand manager will work on driving the growth of the core hot porridge business. With Quaker being one of the leading brands in the cereal market, and a brand that was built on brand purpose, we are looking for someone passionate about growing this category whilst working collaboratively with other business areas. Responsibilities

Develop portfolio strategies based on an understanding of real people to drive brand growth. Act as prime mover in commercializing innovation & change projects. Monitor in year performance and work with sales & supply to unlock AOP opportunities and address challenges. Support the development & execution of masterbrand & portfolio communication. Develop & implement on-pack & shopper promotional activity in close partnership with the shopper teams. Manage product & packaging updates in line with PEP+ goals. Work cross-functionally across the business. Qualifications Strong strategic acumen: proven ability to take consumer and customer insight and translate it into plans that unlock brand growth. Previous FMCG experience would be advantageous. Drive for results: comfortable with embracing challenges, being a natural motivated leader, and working at a fast pace with cross-functional teams. Influencing others: ability to turn complex business cases into easy-to-digest sound bites/core messages to inspire others to action. New product development and launches. Experience leading or contributing to media campaign development and launch. Previous experience working with analytical tools (Nielsen, Kantar). Experience in participating/leading projects in cross-functional teams. Why PepsiCo?

We offer a competitive salary, bonus, car allowance, critical illness cover, flexible working, discounted gym membership, market-leading health and wellbeing support, and a generous company pension plus much more. In 2024, we have enhanced our extended parental leave offering, now paying in full for 26 weeks of maternity leave and 10 weeks for paternity leave for those who have the respective length of service. We’re also pushing our benefits to be more pep+ by offering electric cars through salary sacrifice with a partnership with Octopus Energy.

We pride ourselves on our superb workforce. The people in this business genuinely care about doing a great job We have a common goal - strive to continuously improve our business performance and our own personal development. With the majority of the executive team having been promoted organically, we are continually developing and encouraging our employees to push themselves further and offer them support with their continual learning. Career progression is incredibly important to us, and we provide great opportunities to grow a long-term career. A Space to Be Y( )U

We want each and every PepsiCo employee to feel comfortable just being who they are and bringing their full self to work. We celebrate what makes us all unique and know that to truly represent the communities around us we must reflect them in our workforce. That’s why we’ve empowered our employees to champion diversity and set up grassroots groups to drive our diversity and inclusion agenda from the ground up, embedding it in our culture.

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender, gender identity or gender reassignment, disability or race including; color, nationality, ethnic or national origin.

To enable you to be at your best, we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.