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Performance Marketing Specialist-Tea Division

4 months ago

Leatherhead, United Kingdom Unilever Full time

Digital transformation hub Pure Play Performance Marketing Specialist - Tea Business

Location: Leatherhead

About Unilever

Unilever is one of the worldâs leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmannâs, Lipton, Wallâs, PG Tips, Ben & Jerryâs, Marmite, Magnum and Lynx. Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. Thatâs why our purpose is âto make sustainable living commonplaceâ

Our Marketeers create valueâ¯by building more relevant andâ¯meaningful consumerâ¯relationships. Our job is toâ¯offer the right product to theâ¯right person at the right time. Whether youâre bringing a trusted favourite to a newâ¯market, or launching something new, youâll see great productsâ¯brought to life in the eyes of customers and consumers, creatingâ¯relationships that can last generations. â 

Unileverâs Marketers are impactful Entrepreneurs in sustainable marketing and are increasingly focused on driving performance throughâ¯brands with purpose; brands which provide a positive change to people and to society. We want to reach more people in more placesâ¯more often with product truth; enabling and empowering people to achieve great things for themselves, for our business, and for theâ¯world. Our brilliantly different brands - brands that have a strong purpose, but where the product itself is also contributing towards a moreâ¯sustainable planet â such as Knorr,â¯Omo, Dove and Domestos are growing 30% faster than the rest of our portfolio and delivering over half ofâ¯our growth. 

About the Tea Business

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.  

The balance of the Tea brands and geographies and all Tea estates, with generated revenues of â¬2 billion in 2019, is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value. 

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers. 

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company. 

Job Purpose

Company Vision:

  • To grow a world of wellbeing through the regenerative power of plants

Company Mission

A virtuous cycle of growth for everyone connected to our business

CONSUMER: we will craft winning brands that become the universal beverage of choice: serving only the tastiest products that enrich physical, emotional and social wellbeing

CLIMATE:  we will lead the way and create a net positive, giving back to the planet much more than we take.

COMMUNITY:  we will enrich lives by delivering more value per cup and share that value amongst growers, blenders and farming communities.

EMPLOYEES:  we will nurture the growth of every employee, maximising learning and impact of every individual

SHAREHOLDERS: we will lead value creation with sustainable high performance, delivered with transparency and consistency

Pure Play Performance Marketing Specialist

This role is an integral part of the future success of our Pure Play business Globally. It is responsible for driving accelerated growth within key markets on Pure Play platforms, primarily Amazon focussed, but not exclusively so.

This is a hands on role, requiring someone with commercial acumen, a keen eye for numbers and a real interest in driving performance on a consistent basis through a trading mentality.

An understanding and passion for optimisation whilst driving volume is essential. This role is more than allocating media spend to a channel â its making the media spend work as hard as it possibly can.

The role also involved driving an organic optimisation program, so a good understanding of what factors influence and drive organic rankings within Pure Play environments would be useful.

Responsibilities

  • Managing and optimizing media spend on Pure Play platforms within key markets.
  • Drive performance via day to day trading activity, utilising ( but not restricted to ) AMS and 3rd party optimisation software. Have a good understanding of the dynamic between driving volume whilst managing ROAS 
  • Implementing best practice campaign strategy and structure to Pure Play marketing accounts.
  • Identify emerging trends that represent commercial opportunities for us and react accordingly.
  • Manage a budget within profitability guardrails.
  • Working with the Digital Hub to ensure we have the best creative formats in play to drive the best engagement and conversion on platform.
  • Work with the wider portfolio team to advise and Input on the evolution of our ecommerce offering.
  • Forecast effectively for both financial and inventory performance within the calendar year.
  • Communicate learnings to the wider trading team and help drive performance across all markets through collaboration .
  • Be accountable for a revenue and budget number within a geographic market
  • Manage a living and breathing testing calendar and report on findings as appropriate to internal stakeholders

All About You

Required Knowledge and Experiences:

  • Solid understanding of process optimization and how eCommerce works. Knowledge of various forecasting tools and reporting platforms.
  • Deep familiarity with AMS, DSP and optimisation software ( Sellics / Pacvue / Kenshoo ).
  • Highly numerate and analytical.
  • Good commercial acumen.
  • Working experience of growing a business/portfolio In terms of performance on a Pure Play platform.

Required Skills:

  • Capacity for problem conceptualization and solution design through analytical thinking
  • Strong background in statistical analysis
  • Optimisation of media spend
  • Superior ability to build and deliver impactful presentations at senior levels
  • Attention to detail
  • High tolerance for ambiguity and fast-changing environment
  • Youâll embrace an outcome-oriented culture, where strategy & tactics are alive and help our brands thrive.

What We Offer

Not only do we offer a competitive salary, but also our pension scheme, an annual bonus, a free gym, a staff shop and shares. Youâll get the opportunity to work directly with our renowned and exciting brands in a flexible and agile environment. We strive to achieve a family-friendly culture and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.