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Paid Search Manager

2 months ago

west yorkshire, United Kingdom Central Employment Full time

Central Employment Marketing & Digital team are working with a one of the UK’s fastest growing eCommerce Retailer, as they look to appoint a Paid Search Manager, joining there expanding in-house eCommerce and Digital Marketing team.


Key Responsibilities of the Paid Search Manager:

? Working alongside the eCommerce Manager to manage a 6 figure monthly PPC budget

? Develop and execute PPC campaigns across multiple platforms to drive website traffic and generate leads

? Continuously monitor and analyse campaign performance, make adjustments as necessary to optimize results

? Collaborate with the marketing team to align PPC efforts with overall business goals and strategies

? Work with our Merchandising team to ensure visibility of key categories

? Stay up-to-date on industry developments and incorporate new techniques and technologies into PPC campaigns

? Manage and optimize PPC budgets to ensure maximum return on investment

? Provide regular reporting and analysis of PPC campaign performance to stakeholders


Qualifications & experience required:

? 3/5 years of experience in PPC management, with a proven track record of success, ideally gained from a Paid Search agency or eCommerce Retail setting

? Strong knowledge of PPC platforms, including Google Ads and Bing Ads

? Experience with bid management, keyword research, and ad copywriting

? Familiarity with analytics tools such as Google Analytics and AdWords

? Strong understanding of SEO and how it relates to PPC

? Excellent communication and project management skills

? Ability to work independently and as part of a team