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Individual Giving Fundraiser
4 months ago
Role Outline
Salary: £32,083 FTE (full time equivalent)
Band 6 (provisional grading subject to potential role evaluation.)
Hours: Full-time (35 hrs per week).
Job share or part-time may be considered for the right candidate
Managed by : Fundraising and Supporter Relations Manager
Direct Management of: N/A
You will be responsible for shaping and delivering the end-to-end experience of new and existing supporters as well as leading on marketing and communications and developing and delivering our gifts in wills strategy.
Responsibilities
- Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement.
- Champion best practice and stewardship with individual supporters.
- Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing.
- Co-ordinate all communications and messaging targeted at existing supporters.
- Measure performance against campaigns and appeals.
- Lead on marketing and communications around Legacy and In Memory giving.
- Ensure that CRM data is used effectively across the charity.
- Ensure that GDPR policies and procedures are regularly reviewed, updated and adhered to across the organisation.
- Support data benchmarking, prospect research and audits as required.
- As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing.
Person Specification
Experience:
- Demonstrable relevant professional fundraising experience with a successful track record in individual giving and/or legacy fundraising and developing donor journeys.
- Extensive experience of designing, delivering and reporting on individual giving fundraising activities.
- Experienced in using direct marketing methods to recruit, retain and develop supporters.
- Proven track record of meeting or exceeding targets from unrestricted donations.
Skills and Abilities:
- Excellent relationship management skills, a solid understanding and application of effective stewardship practices.
- Confident in planning, delivering and managing individual giving programmes and engaging a diverse range of audiences to facilitate donor recruitment and retention.
- Strong interpersonal skills, confident and empathetic communicator and listener.
- Able to plan and manage a demanding but rewarding workload.
- Self-motivated, team worker with ability to work independently.
- Confident in using CRM system/s to facilitate relationship management and donor journeys.
- Confident in using Microsoft Office and other digital applications.
- Understanding of Data Protection/GDPR and fundraising regulations, compliance and best practice.
- Knowledge of targeting, segmentation and response analysis.
Other Requirements
- A willingness and ability to work flexible hours when required.
- A passion for the Lake District and Cumbrian Landscapes.
- An ability to travel independently
To learn more about us and this exciting role, please visit our website -
