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Senior Marketing Manager

4 months ago

Carlisle Cumbria, United Kingdom itsu Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

about us

itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading wholesale business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food

this is the job

With the support of the Head of Marketing you will be responsible for all customer facing marketing touchpoints in our shops. Everything from the campaigns on our windows driving footfall into our shops, through to the labels on our fridges making the eat beautiful customer journey as seamless as possible.

This means you'll own the all-important Marketing Campaign Calendar and oversee the end-to-end campaign process, right from briefing our in-house designers through to implementation & delivery of brilliantly crafted marketing assets. You'll have 2 direct line reports: a Marketing Operations Manager and a Marketing Executive.

main responsibilities

  • Creation and ownership of the annual Marketing Campaign Calendar which will be used across the business, and by Franchisees in the UK and abroad as the reference point for all campaign activity
  • End-to-end campaign management, focusing on bringing big national campaigns to life across multiple touchpoints
  • Writing and delivering clear and detailed briefs to both internal individuals and teams [i.e., social media, PR, digital] as well as external agencies
  • Management of the delivery marketing calendar which will feed into the overall Marketing calendar & support the growth of delivery within the business

this is you

  • 4-5 years franchise marketing experience.
  • Project management experience within a fast-paced environment.
  • Excellent communicator and be willing to influence through best practice and ROI.
  • Have experience managing a growth strategy across the UK and Internationally.
  • Experience within hospitality or retail would be preferable but not essential.
  • French is desirable but not essential.

this is what we offer

In return for your time, commitment to your role and itsu, you will receive:

  • A competitive salary
  • Flexible working, which consists of 1 day a week working from home, flexible working hours, and up to 2 weeks a year working from abroad.
  • A free itsu lunch whenever you are in the office and 50% off in all stores, for when you are not.
  • We offer a variety of different benefits which cover off physical, mental, financial, environmental and social wellbeing.
  • An array of business events and socials throughout the year.

No matter what you do at itsu, it's important to us that everyone has access to the same opportunities. We are a truly diverse bunch, from all walks of life and you'll always be encouraged to be your true self.

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