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Data analyst

4 months ago

Birmingham, United Kingdom Digital Waffle Full time

Our client, a leading software house in Birmingham, is now looking for a Web Data Analyst to join their team and work closely with their Director of Data.
This role will work with large data sets provided via GA4 (Google Analytics, Adobe Analytics amongst others to provide tangible insights to client projects.

Role: Web Data Analyst
Birmingham - Hybrid - 2 Days a week onsite
Drive commercial impact: Combine data analysis, customer insights, and testing to deliver ROI (at least £10 per £1 spent) for clients.
Master data: Ensure data quality across platforms (GA, Adobe, etc.), Analyze quantitative & qualitative data to identify customer pain points and opportunities.
Apply AB testing and conversion rate optimization to optimize client experiences.
Collaborate with Accounts & Technology teams, mentor junior analysts, and support new business development.

Web Analytics & Customer Insights:
~ Proficient in web analytics platforms like Google Analytics (UA & GA4), Adobe Analytics, ContentSquare, Hotjar, and Supermetrics.

AB Testing & Conversion Optimization:
Strong understanding of AB testing best practices and conversion rate optimization.
Familiar with AB testing platforms like Optimizely and Google Optimize.
Full training provided