Senior Performance Media Manager
2 weeks ago
Taking up a new position within our central services, we are seeking a driven Performance Media Manager (Apps) to join us as a key driver within our Performance Media Team,
most recently awarded Digital Marketing Inhouse Team of the Year at the Northern Digital Awards 2024.
We are an energetic, passionate, agile and high performing team excited to welcome a new member who shares our passion for the paid media landscape.
This is an exciting opportunity for a paid media manager, ready to take ownership of the profitable growth of app installs, while supporting the wider app marketing strategy to grow the user base of the Sykes Cottages customer app.
We are looking for an established, driven Manager to hold accountability over all app install targets and bookings, ensuring paid user acquisition strategies (paid app installs) are innovative and creative, that targets are hit to acost per install basis whilst also being conscious of seasonality, demand, and the wider marketing mix.
With a strong focus on testing and learning with innovation at the forefront of the paid media strategy, this makes the perfect opportunity for those with a strong knowledge of App Marketing including ASO, Web to App strategies and Push Notifications.Building relationships with key suppliers and stakeholders within Product, Tech and CRM, you will highlight opportunities for further growth in channel performance and wider app marketing strategy.
?? This is a hugely exciting opportunity to hit the ground running and make your mark within an ambitious, driven team, growing your leadership skills whilst supporting the wider Performance Media Team
Minimum of 5 years experience in an operational paid media/PPC role that must include Google Ads, Bing, Display, Facebook and Instagram
Significant understanding of PPC bid management platforms or in-house tools
Experience of app marketing or use of tools such as AppsFlyer, Data.Experience of the travel/tourism sector
The ability to input on marketing strategy with an understanding of the impact on the wider business
Relevant degree in marketing, maths, IT, field
Previous experience of dealing with senior stakeholders
High level of competency in Microsoft Excel
Proven ability to mentor and train more junior members of the team
Knowledge of agile and sprint planning
The Forge Holiday Group
The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand and unites us under four company values, which are the foundations of every aspect of our business and remain at the heart of everything we do.Diversity and Inclusion:
We recognise the role diversity plays in achieving our goals as a business. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.
5 hours per week / Monday-Friday, 9am-5.Plus access to our annual STIP (annual company-wide bonus) scheme with an additional 20% of your salary
33 days annual leave including bank holidays
A flexible hybrid-working policy
An enhanced maternity and paternity policy
Personal development and opportunities to be recognised
Numerous dedicated wellbeing initiatives and access to 24/7 mental health support
Regular social events including weekly Breakfast Club and annual social meetings
Hybrid Working:
We are proud to support hybrid-working across the business, with a mixture or remote and office working available.
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