Marketing Manager, Secondary Schools

Marketing and Admissions Manager - Gateway School, Great Missenden


At Gateway School we are committed to providing learning experiences that holistically prepare our children for their next schools and life beyond. We empower every pupil to excel in their educational journeys today, tomorrow and for the rest of their lives.

Our mission is to provide an engaging and inspiring learning environment that encourages children to be curious and ambitious, resulting in happy, confident and real-world ready learners. We hope for every child to be happy, successful and well-prepared for their ever-changing futures.

Throughout the school, our committed and highly-skilled staff encourage pupils to challenge themselves and build resilience whilst feeling safe, cared for and supported.

We know that children thrive when the adults around them are supported, trusted and empowered. We work in a culture of collaboration and kindness, where professional growth is actively encouraged and where everyone is valued for the unique perspective and experience they bring.

Our school community is welcoming, forward-thinking and grounded in strong values. Staff and pupils alike take pride in our ASPIRE values – Achieve, Strive, Participate, Investigate, Respect, and Enjoy – which underpin everything we do.

We are very proud of our pupils’ learning journeys at Gateway School; they transfer to secondary school as confident individuals, with a secure sense of who they are and are well-equipped to take on their next challenges. The Marketing and Admissions Manager at Gateway School (1 High St, Great Missenden HP16 9AA) plays a pivotal role in shaping the School’s growth, reputation, and engagement within the local community. This dynamic role encompasses all aspects of marketing, admissions, and communications — from first enquiry to enrolment and beyond.

The postholder will lead the School’s marketing and admissions activity, ensuring that Gateway’s values, excellence, and distinct offer are clearly communicated to both prospective and current parents.

We are seeking a proactive, creative, and results-driven professional with excellent communication skills and strong attention to detail. Marketing and Communications
Work with the Headteacher, Leadership Team, and Bellevue Marketing to design and implement the annual marketing strategy based on data, research, and performance analysis.
Develop and deliver a termly marketing action plan to support pupil recruitment, retention, and community engagement.
Manage all social media channels (Facebook, Instagram, LinkedIn, etc.) — including content planning, creation, scheduling, community engagement, and performance reporting.
Use Canva and other creative tools to design visually engaging digital and print content, maintaining a consistent and professional brand image.
Lead on advertising and promotional campaigns, including digital ads (Facebook/Instagram/Google), print advertising, outdoor banners, and partnerships with local media.
Create and share live and dynamic content (stories, reels, video snippets) that showcase daily life at Gateway and celebrate pupil and school achievements.
Manage Gateway’s website and HubSpot CRM, ensuring all content and enquiry journeys are up to date, engaging, and conversion-optimised.
Conduct regular competitor, catchment, and feeder school analysis to identify new opportunities for growth.
Maintain a strong and consistent brand identity, ensuring tone, messaging, and visuals reflect Gateway’s ethos and values.
Oversee photography, videography, and creative assets, keeping the school’s media bank current and relevant.
Plan, promote, and deliver key marketing events and campaigns, including Open Mornings, Stay & Play sessions, Preschool promotions etc.
Liaise with designers, printers, and external suppliers, as well as local media outlets to maximise exposure.
Monitor and evaluate the effectiveness of all marketing activities using data analytics and social media insights, adjusting strategy as needed.
Build and maintain strong relationships with local nurseries, feeder schools and community groups to raise awareness and strengthen referral networks.
Maintain accurate and up-to-date records in HubSpot and iSAMS, ensuring data integrity and compliance.
Manage and evaluate Open Mornings, Private Tours, and Parent Events, ensuring every family has a high-quality experience.
Conduct parent feedback surveys at key stages (enquiry, joining, leaving) to monitor satisfaction and identify improvement opportunities.
Present admissions and marketing updates to Governors and the Bellevue Group when required.
Ensure that Gateway’s admissions process reflects the School’s values of care, aspiration, and community at every touchpoint.

Proven experience in marketing, admissions, or communications, ideally within a school or service-led organisation.
Strong understanding of digital marketing and social media management, including content creation and advertising.
Data-driven mindset with the ability to analyse and report on performance metrics.
Strong organisational and time management skills, able to manage multiple projects simultaneously.
Experience working in an Independent School or education marketing environment.
Degree in Marketing, Communications, or a related field.
Familiarity with school CRM and MIS systems (e.g. Wordpress, Hubspot & iSAMS).