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Content And Creative Marketing Specialist

2 months ago

England, United Kingdom NashTech Full time

Content Marketing Specialist Location: Anywhere in the UK (Willing to travel to offices as required)
Hybrid working model

We are hard-working and care deeply about relationships. We are passionate about technology. We help our customers apply technology so that it materially improves their businesses.

To help drive our strategy we are making a number of exciting investments including driving the growth and capability in our Marketing team As a content marketing specialist, you will need to be a creative and strategic professional who plays a vital role in developing and executing NashTech’s content marketing strategy. Your primary responsibility is to create high-quality, engaging content that attracts, educates and retains a mid-market target audience within selected industries and geographies.

Manage the content marketing strategy by collaborating with technology advisory, sales and marketing teams to defining goals, target audience and brand messaging
Identify content opportunities from business updates and townhalls to build on the brand pillars and tech focus
Utilise website analytics and social media insights tools to track content performance and analyse data to to improve content performance
Manage an editorial calendar to schedule content publication across different channels (website, social media, email)
Conduct keyword research, competitor analysis and audience research to identify relevant and engaging content topics
Craft compelling content in various formats, such as blog posts, articles, social media content, website copy, email newsletters and even scripts for videos or podcasts
Ensure all content adheres to the company's brand voice and style guide
Implement search engine optimisation (SEO) best practices to improve content discoverability in search engines
Collaborate with designers, web developers, content writers and social media managers to ensure content is visually appealing
Continuously research and learn about new content marketing trends and best practices and assist with content creation projects
Explore content promotion strategies like social media advertising or influencer marketing

Opportunity to develop your professional career and expand your network across NashTech’s global business, making a huge impact in an exciting period of change
Flexible way of working and hybrid working model to ensure a work-life-balance
The opportunity to develop your career with our dedicated learning programmes such as our Power Hours, Global Mentoring Programme
The opportunity to make a difference in joining one of our ERG's such as NASHPride, Wo+men@NASH, EthNASHity and NASHability
Birthday Day off, Discounted Gym membership, Volunteering day…and more

Extensive marketing experience, preferably in the IT services industry
This is a busy role in an excitingly busy marketing department, so it is imperative that you are extremely organised and able to juggle multiple projects at any one time
You need to ensure all marketing items are sent in a timely manner
Project management – This will involve the production of many different projects and marketing materials and so it’s imperative you have the ability to manage each project effectively, from start to finish.
As a marketing expert you will know that each and every piece of work which leaves the marketing department needs to be 100% accurate – attention to detail is key