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Head of PR, UK

4 months ago

United Kingdom Hurtigruten Group Full time

As Hurtigruten continues to strengthen its presence in the UK, we are seeking a Head of PR, UK. This will be a key role in the UK/EMEA team, working to bolster Hurtigruten’s brand awareness, reputation, and presence across the region.

Position Overview

The global PR & Communications and Public Affairs team manages and coordinates all unpaid communication efforts. With a presence established in all of Hurtigruten's key markets, we are currently seeking an English-speaking PR & communications expert with a passion for contributing to an even stronger footprint for our internationally iconic brand in the UK.

As Head of PR, UK, you will play a pivotal role in shaping and executing strategic public relations initiatives to bolster our brand's presence and reputation in the region. Working closely with internal stakeholders and external partners, you'll develop and implement effective communication strategies that align with our global objectives. Your responsibilities will include crafting compelling messaging, coordinating media relations, and monitoring industry trends to ensure our brand remains at the forefront of the market.

Key Responsibilities & Accountabilities:

  • Developing PR Strategies: Create comprehensive PR strategies tailored to the UK market, aligned with the company's overall objectives and brand identity.

  • Media Relations: Cultivate and maintain strong relationships with journalists, editors, and media outlets in the UK to secure positive coverage and media opportunities.

  • Content Creation: Produce compelling press releases, articles, blog posts, and other written materials in English to communicate key messages and promote the company's initiatives, products, and achievements.

  • Press Trips and Event Management: Plan and execute press trips, PR events, press conferences, trade shows, and other promotional activities in collaboration with internal teams and external partners.

  • Crisis Communication: Be part of Hurtigruten’s crisis management and communications organization, and effectively manage and mitigate reputational risks, providing timely responses to potential issues or crises in the market.

  • Monitoring and Analysis: Monitor media coverage and industry trends in the UK market, analyzing results and metrics to measure the impact of PR efforts and identify areas for improvement.

  • Collaboration: Collaborate closely with cross-functional teams, including Marketing, Sales and Product Development, and other Hurtigruten stakeholders with communication expertise to ensure alignment of PR activities with overall business objectives.

  • Budget Management: Manage the PR budget for the UK market, allocating resources effectively and tracking expenses to maximize ROI.

  • Stakeholder Communication: Communicate PR initiatives, results, and recommendations to senior management and other key stakeholders, providing regular updates and reports on PR activities and outcomes.

You will be responsible for day-to-day management and coordination of external agency resources. You will proactively build and maintain a global network of journalists and influencers.

Academic and Professional Qualifications:

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field (Master's degree preferred).

  • Proven experience in PR or communications roles, preferably from a corporate or agency background, with proven results, with a focus on the English-speaking market.

  • Excellent written and verbal communication skills in English.

  • Strong media relations skills and a network of contacts in the English-language media landscape.

  • Experience in event planning and press trips.

  • Ability to work effectively in a fast-paced, dynamic environment with multiple stakeholders and tight deadlines.

  • Strategic thinking and analytical skills, with the ability to translate data into actionable insights.

  • Strong organizational and project management skills, with attention to detail and a results-driven approach.

  • Ability to travel occasionally as needed for press trips, events and meetings.

  • An ambitious, motivated, and international/global mindset.

  • Have a network of local and global journalists and influencers, preferably within the travel and / or cruise industries.

  • Commercially driven and with a strong business understanding.

We offer:

  • Exciting job opportunities in a dynamic, growing company

  • Competitive compensation and benefits

  • Inspirational and friendly work environment

  • Flexible working location, between our London office and home.

  • Staff rates on all our ships for you, your family and close friends

Location: This position is based in London, with occasional travel required within the UK region and to Norway.

Application Process:

To apply, please submit your resume, cover letter, and any relevant work samples demonstrating your PR experience in the UK market. We look forward to reviewing your application and considering you for this exciting opportunity to join our team at Hurtigruten.

All applications must be in English

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