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Paid Search Media Manager

4 months ago

Edinburgh, United Kingdom Iconic Resourcing Full time

Paid Search Media Manager

Edinburgh (1 day a week from home)

Great salary and great benefits

An exciting opportunity has arisen for a Paid Search Media Manager to join an established house hold brand whose team is continuously growing. This is a great opportunity for someone who has specialised within Paid search including social platforms and can manage end to end campaigns and work with sizeable budgets to drive customer acquisition and brand awareness.

In addition, you’ll be building and testing roadmaps that encompass modern search princips, adopting privacy-first solutions and interrogating AI-led tech and formats.

You’ll be tasked with:

  • Planning, executing and reporting all Paid Search activity alongside the media agency
  • Optimising campaigns to ensure LTV, CPA goals are met as well as compliance and governance processes
  • Proactively recommending improvements to opitmise sales using measured testing frameworks
  • Managing paid search campaigns across Google, Bing whilst using SA 360
  • Identifying keyword expansion opportunities
  • Managing monthly budgets

To be considered for this role, you will have:

  • Experience managing end to end paid search campaigns using SearchAds360 and platforms such as Google, Bing and social
  • Managed six figure budgets
  • Strong knowledge of various analytic platforms
  • Strong internal and external stakeholder management experience
  • A passion for emerging trends and have knowledge of the digital ecosystem outside of paid search including SEO, programmatic, organic social

At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you.

Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.