Digital Marketing Manager

2 weeks ago

Chester Cheshire, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Role : Digital Marketing Manager

Location : Chester

Hybrid : 2 days in the office 3 WFH

Salary : £55,000 + Package

Industry : Consumer brand, retail/ lifestyle

We are delighted to be partnered with this leading consumer brand as the successfully continue their growth plans.

If ever their was a time to join, it is now… they offer the security of a marketing leading, heritage brand, as well as the ‘blank canvas’ of their new digital transformation project.

Aided by investment in tech and digital, this role will see you launch a new digitally lead marketing strategy, and building out a new ‘testing’ culture. A new role (and focus) to the business, that has complete buy in and desire to success by the wider marketing team. (Circa 20 people).

You will have 3 direct reports and well and an excellent Digital/ Paid Media agency.

Headlines of the brand:

  • Strong brand name
  • Hertiage brand, trading for 60+ years
  • £100 million + turnover. YOY growth in the last 5+ years
  • Excellent in-house team and digital agency support.

The key focus of this role is:

  • To manage the brands Paid Media strategy, driving quality traffic to the website. Managing a Paid Media budget £1million+.
  • Working with the in house SEO team across all areas of SEO, improving the number of leads to the website which already sits at an impressive %

Key responsibilities might include:

  • Total ownership over the Digital Marketing Strategy, strategic planning across Paid Media (PPC), SEO and Social.
  • Management digital budgets, to drive quality leads to the website. Measure ROI.
  • Analyse data and metrics to measure campaign effectiveness and make data-driven recommendations for improved performance.
  • Producing performance reports to senior stakeholders.
  • Managing 3rd party agency relationships with their high performing digital marketing agency.
  • Work closely with the wider marketing team to ensure campaigns align as a multi-channel marketing strategy.

A real opportunity here to make your mark, and do more than maintain the day to day – to build something out for this already impressive business.

Please reach out or apply for this role if you want any more information shared.

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