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Head of Brand
4 months ago
Head of Brand & Content
The Role: Head of Brand & Content
PIB Group are actively recruiting for a Head of Brand & Content to join the team. The role will require you to take ownership of the brand and content strategy across our Wholesale, Retail and Specialist Divisions. You will take ownership and champion our circa 15 brands, including development of brand vision, values, competitive positioning and messaging.
To stretch our existing brands into new and adjacent markets across the UK and Europe, and, where appropriate, launch new brands
Owning all Brand marketing budgets and commercial outcomes (including sales, revenue and commission targets)
Be responsible for developing brand propositions for different customer groups and distribution channels
Lead a team of brand, content and creative marketing specialists
Lead the development of a robust content marketing strategy, encompassing various channels such as digital, social media, print, and events.
Ensure that the content strategy aligns with the brand and contributes to the overall marketing objectives.
Leading the Brand and Content marketing team and managing performance through the ongoing review of performance metrics.
Work across the marketing team to develop integrated plans and campaigns, aligning brand and content broader marketing activity
Manage 3rd party agency relationships and outsourced activity associated with Brand and Content marketing
10 Years+ Brand and Content Marketing with proven experience in a senior Brand marketing role, with a track record of successfully building brand strategies and commercially focussed content.
Proven experience leading brand development/management building brand within targeted communities and stretching brands into new markets
Strong understanding of building brands that compete across a variety of distribution channels eg digital, affiliate and broker channels
Experience of building and scaling a content production infrastructure
Experience setting out a medium-term, brand and content growth plan for the company, both in the UK & Ireland, and in international markets as we turn to global expansion.
Excellent understand of brand and content marketing metrics and how these contribute to the overall business objectives (eg Revenue, EBITDAE targets)
Knowledge of working in a regulated market preferred but not required (Priority will be around brand and content experience, knowledge and delivery)
Good understanding of marketing technology relevant to brand and content management
Experience in growing brands in niche markets a bonus
Experience expanding existing brands into European markets a bonus
As well as a competitive salary we offer the following benefits -
Competitive holiday allowance with the annual option to buy additional days
Company pension scheme
Parking at the office
Very generous maternity and paternity leave packages
A flexible benefits package which allows you to add additional benefits to your overall package
Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
Referral schemes
Discounted rates on PIB products
We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
We also offer a wide range of discounts including a kids pass - giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB’s carbon footprint.
REF-(Apply online only)
