SEO and Website

Are you a digitally savvy marketing professional with a passion for property? We are seeking a Digital Marketing Executive with proven experience in the housebuilding or property sector to help drive visibility, engagement, and lead generation across our digital channels.

This is an exciting opportunity to join McCarthy Stone’s forward-thinking marketing team, where you will play a pivotal part in shaping the online presence of one of the UK’s leading retirement living providers.

As a confident self-starter, you will bring proven experience in digital marketing within the housebuilding, real estate, or property sector, alongside hands-on expertise in SEO, CMS platforms (ideally Sitecore), and web performance analysis tools such as Google Analytics 4, Sitemorse, Hotjar, and SEMrush.

You will demonstrate a strong understanding of SEO fundamentals and best practices, with a with a proven track record of managing and enhancing large-scale websites to drive engagement, performance, and measurable results. You will work closely with the Brand team to translate creative ideas into compelling content that supports quarterly marketing campaigns.

You will have hands-on experience leading the rollout of campaign content across the website, ensuring that all pages, promotions, and messaging are accurate, timely, and impactful.

In addition, you will support integrated campaign activity by preparing aligned, high-quality content for email, maintaining a consistent and cohesive experience across every digital touchpoint. Your expertise in digital content management, combined with an analytical mindset and attention to detail, will be key to delivering campaigns that perform and resonate with our audiences.

Financial Benefits:

Competitive salary plus discretionary annual bonus
Company Pension Scheme
Life Assurance
24 days holiday (rising to 28) plus bank holidays
~ Hybrid working to support flexibility, 2-3 days based in our Bournemouth Head Office
~37 hour working week, Monday to Friday
~ Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation
~ Remote GP access, 24/7 Employee Assistance Programme (including counselling and legal advice), and eyecare vouchers
~ Colleague benefits booklet offering discounts and promotions
~ Family-friendly policies


Your work will directly shape how customers discover, explore, and engage with McCarthy Stone developments online. By combining technical skill with creative insight, you will help optimise digital touchpoints and ensure our platforms perform at their best - delivering clear, measurable impact on marketing effectiveness and commercial success.

Strong ability to interpret data and translate insights into actionable improvements, enhancing user journeys and overall content effectiveness.
Minimum of 2 years’ experience managing large-scale websites or intranets.
Proficiency in Microsoft Office, particularly Excel for data analysis and reporting.
As the UK’s leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of November 2025, McCarthy Stone operates over 550 developments across the UK for more than 25,000 people.

We believe in championing the role, wellbeing, and happiness of older people in society. We help our customers have a better later life, so they feel more connected, recognised, and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain.

If this sounds like the role for you, and you’re excited about the opportunity to drive digital excellence, you can find more information and the full job description on our Careers Webpage.

At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues.