Head of Marketing

2 weeks ago

Brixton Devon, United Kingdom Ski Solutions Full time

This is an exciting opportunity to join the UK’s leading independent travel group, The Active Travel Group. We specialise in tailor-made, human-powered holidays across the globe, from skiing and cycling in Europe and North America to hiking and sea kayaking in the Scottish Highlands. The Group comprises three sector-leading brands: Ski Solutions, Cycling for Softies and the Wilderness Group. This role will oversee the marketing department for our flagship brand, Ski Solutions and outbound cycling brand, Cycling for Softies.

 

This is a hybrid role, with time required at our offices in Brixton, London and is offered on a fixed-term contract to cover a maternity leave.

 

Personal Specification

  • Proven track record in a senior marketing position within the B2C travel industry
  • Experience managing a busy team with at least two direct reportees
  • Experience of successfully working with and managing agencies
  • Data-orientated with the ability to analyse data and draw insights to inform your decisions
  • Ambitious and hungry to outperform targets
  • Confident setting up and overseeing customer journey automations, preferably with experience in Pardot and Salesforce
  • Highly organised with excellent attention to detail
  • Ability to make quick decisions while remaining calm under pressure

Core Responsibilities

  • Lead on the development and delivery of the annual marketing plan
  • Lead a team of five across both brands, driving campaigns across multi-channel marketing
  • Work with the Marketing Director and Digital Manager to define and execute strategies across SEO and PPC to drive website traffic and generate new leads
  • Work with the Campaign Managers to execute and deliver our brand strategy across channels, including direct, advertising, social media, PR, partnerships and CRM
  • Oversee all customer journey work, leading on the execution and maintenance of all customer journey automations
  • Collaborate with senior stakeholders and team leaders across departments
  • Oversee relationships with external agencies and designers
  • Manage the marketing budget, ensuring all activity is delivered within budget
  • Monitor, review, and report on all marketing activities
  • Deliver and present regular reports on marketing performance to the senior trading team

Benefits

 

  • Rapidly growing business in England, Scotland and Ireland, offering development opportunities
  • Regular social activities including annual end of winter trip, summer BBQ’s and weeknight events
  • Modern office adjacent to Brixton Market
  • Flexible / hybrid working
  • Contributory pension
  • Active Travel Group travel discounts
  • Friends and family discount scheme
  • Cycle to work scheme
  • Childcare voucher scheme
  • Time off on your birthday

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