Marketing Campaign Manager

6 days ago


Cirencester Gloucestershire, United Kingdom Robertson Sumner Full time

Marketing Campaign Manager, B2B IT Channel (ABM & Demand Gen) Why Join Us? Step into a pivotal marketing role at a fast-growing UK-based IT solutions provider. This organisation has recently received significant growth investment and is scaling across cybersecurity, MSP services, and global markets. As a Campaign Manager, you’ll join a collaborative, agile, and results-driven marketing team that values energy, creativity, and commercial impact. Here are 5 great reasons to apply: Own Campaign Strategy : Take full ownership of ABM and multi-channel campaigns tied directly to revenue. Sales-Aligned Culture : Work hand-in-hand with a proactive sales team to deliver measurable results. Growth-Backed Business : Recently secured £9m in investment with ambitious expansion plans across Cybersecurity and Managed Services. Top Workplace : Recognised as one of the UK’s Top 25 Best Companies to Work For in 2024. Hybrid Flexibility : Choose between London or Kemble office locations with flexible hybrid working (3 days onsite, your choice of location). Key Role Responsibilities Plan, manage and execute strategic multi-channel campaigns with a focus on ROI. Build and lead Account-Based Marketing (ABM) initiatives across new and existing customer accounts. Partner with Sales to develop half-year campaign strategies that increase pipeline and deal conversion. Produce campaign assets and content, including emails, blogs, landing pages, and social posts. Segment data and analyse customer insights to optimise targeting and messaging. Track campaign performance, pivot based on results, and report clearly on impact. Coordinate with internal stakeholders and external agencies to deliver integrated campaigns. Champion marketing best practice while delivering at pace and to high quality. Key Attributes Required Experience Minimum 3 years of experience in IT Channel Marketing (VAR, MSP, vendor, or distributor). Proven background in ABM and multi-channel campaign execution. Strong grasp of how MSPs and resellers operate and sell. Skilled in writing compelling campaign copy and content. Confident presenting campaign performance and data-led insights. Personal Qualities Energetic, proactive, and commercially-minded. Open, honest communicator who thrives on accountability. Confident in challenging constructively and pushing for excellence. Results-driven and comfortable working at pace. Organised and structured, yet creatively flexible. Team-oriented with a desire for long-term progression.



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