Dynamics Specialist

3 weeks ago


United Kingdom Ignite Full time

As a Paid Social Media Marketing Specialist, you will be an integral part of our Paid Media team, consisting of 6 members, and will report directly to the Head of Paid Media. Collaborating closely with our in-house project managers, strategy, planning, design, and development teams, you will play a pivotal role in developing and executing strategic paid social media campaigns for our clients across various sectors. With a focus on platforms such as Instagram, Facebook, TikTok and LinkedIn, you will leverage your expertise to drive engagement, generate leads, and optimise ROI for our clients' marketing initiatives.
Develop and implement comprehensive paid social media strategies aligned with clients' business objectives and target audience across platforms such as Instagram, Facebook, TikTok and LinkedIn.
Manage and optimise paid social media campaigns for hospitality, education, leisure, and entertainment clients, utilising platform-specific tools such as Facebook Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc.
Report on results and write comprehensive insights based on campaign performance. 
Work with the Client Account team to recommend and scope out services and fee levels for new client campaigns and retainers.
Collaborate closely with in-house project managers, strategy, planning, design, and development teams to ensure seamless execution of paid social media campaigns aligned with clients' overall digital marketing strategies.
The ability to juggle multiple client projects and ongoing retainer accounts in a fast paced environment.
Work collaboratively with cross-functional teams to create compelling ad creatives, copy, and landing pages optimised for conversions on various platforms.
Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations for optimization across all sectors.
A/B test ad creatives, audience targeting, and ad placements to maximise campaign effectiveness for hospitality, education, leisure, and entertainment clients.
Act as the primary point of contact for Paid Social clients, confidently consulting on paid social media strategies, budgetary queries, campaign performance, optimization opportunities.
Expertise in using platform-specific advertising tools such as Facebook Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc.
Strong analytical skills with the ability to interpret data, analyse trends, and make data-driven decisions.
Detail-oriented with a focus on delivering high-quality work in a fast-paced environment.
Creative thinker with a passion for staying ahead of industry trends and innovation.
Facebook) are a plus.

Competitive salary and benefits package, including health insurance, paid time off, and performance-based bonuses.
Work-life balance with flexible scheduling options and remote work opportunities.
Hybrid working model from our head office at Kings Cross in London, or the opportunity to work remotely within similar time-zone.
Collaborative and supportive work environment with opportunities for professional growth and development.
Hybrid working model and remote working considered within 1hr of GMT timezone
~ Genuinely flexible working hours
~20 days paid holiday plus bank holidays, your birthday off and Christmas to New Year studio shutdown
~ Dog-friendly office spaces
~ Annual bonus opportunity
~ Pension scheme
~


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