Marketing Account Manager

We are driven by passion and great people who share our enthusiasm for trying to make the world a better place, our friendly team includes individuals with backgrounds in military, aviation, and law enforcement. Our experience brings first-hand insight into frontline operations in the air and on the ground to enable cutting-edge concepts for improving the service that we deliver.
In essence, they are our “true north” that help us to navigate our organisation through prosperous times as well as uncertain periods. Whilst we celebrate the diversity of the people we work with, there are certain values and attributes all of us share – whatever your background, these are the qualities we are looking for in the people we hire: Commitment, Positive Realism, Ethics, Accountability, Humanity, Quality, and Delight.
We are seeking a digitally savvy Account-Based Marketing (ABM) specialist to join our growing commercial team. Designing and executing targeted content and initiatives for strategic accounts and key decision-makers, utilising the full range of marketing channels and tactics. Working closely with our sales and marketing teams to ensure a fully integrated, data-driven approach.
You will be responsible for a diverse range of account-based marketing related activities, including gathering marketing data around focused accounts via research, co-ordination with other departments and analysis.
Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration initiatives to help achieve commercial goals.
Deliver account research and analysis to drive ABM tactics.
Build and maintain account lists, segmentation strategies, and engagement plans.
Produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle, based on account intelligence.
Plan and execute small scale events (lunch learns, breakfast meetings or webinars) for targeted accounts.
Measure and report on the impact of ABM campaigns to support overall pipeline and revenue goals.
Partner with Marketing, SDRs and Sales to build integrated campaign motions
2+ years of experience in account-based marketing or similar field, with the desire to learn more about account-based marketing.
~ Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation.
~ Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.
~ Strong project management, time management, prioritisation, and organisational skills.
~ Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams.
~ CRM/marketing automation background, preferably HubSpot.
~ Experience working with UK security or emergency services clients, a bonus

Up to £38,000 depending on experience.
~ A dynamic, flexible and fun scale-up work environment with a highly talented team
~26 days holiday per year, plus public holidays
~ Private medical cover with Bupa for all our colleagues, as well as a Wellbeing Allowance each year
~ Pension scheme, offering up to 6% matching contribution
~ Electric Car Scheme

Flexible & Hybrid Working: We said you'll get freedom to work in a way that is best for you, and that extends to being in the office – or not.
Work better from home? Prefer the office? When you visit the office you won’t just find rows and rows of desks. No, you’ll find our colleagues meeting on the walking pads, having planning sessions over a game of tennis table or grabbing a bean bag in our ‘Quality’ collaborative space - that’s right we live our values so much, we named our meeting spaces after them.
Whether you're fitting in a spin class or the school run, you'll have the flexibility for whatever matters most. Please don’t keep pulling the attention of our Support team from our customers.
com, should we have anything we need additional support on we will reach out to you.