Healthcare manager, brand manager
2 weeks ago
Role: Brand Manager
I am currently looking for a Brand Manager for an established QSR brand in London
The Brand Manager will report into the CMO, and your responsibilities will be to own, manage and execute the annual marketing calendar and brand awareness activities at a national and local store level, including comms, POS, and partnerships.
You will have previous relevant brand marketing experience in food FMCG or a multi-site retail environment (ideally hospitality) and are now ready to take the ambitious next step on your career path.
Plan and execute best-in-class marketing campaigns that grow brand awareness and sales, at a national level and with special emphasis on conceptualising, creating, and executing LSM promotional programs across regions at the grass roots level.
Ensure marketing plans are correctly executed to schedule and reported on against performance KPIs. Developing a monthly report across all the marketing mix actions
Utilise key marketing performance metrics and competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing and NPD team.
Be the brand guardian, monitoring all activity to ensure the brand profile is in line with the agreed objectives. Ensure brand vision, tone of voice and visual identity is maintained.
Partnerships - work with likeminded brands on joint opportunities to raise brand awareness.
Manage, plan, and implement multiple marketing projects.
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