Senior Director Marketing Innovation

7 days ago

London, United Kingdom Warner Music Group Full time

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. It fuels innovation, and innovation is the key to our future.
Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Senior Viral Marketing Manager
The Viral team is about momentum, visibility and breaking the rules - helping artists break through online by being clever and experimental. The work ranges from creator campaigns to running fan accounts and using disruptive tech, always with a focus on cutting through noise to create explosive streaming and audience growth .
As Senior Viral Marketing Manager, you’ll sit at the centre of culture, spotting sparks before they catch fire and turning moments into movements. You’ll lead on viral storytelling for some of the world’s most exciting artists, working hand-in-hand with creators, fans, and platforms to make sure our music dominates the digital conversation. From shaping creator campaigns to fuelling a track that’s taken off overnight, your role will be fast, instinctive, and deeply connected to the pulse of internet culture.
Lead viral strategy and execution for priority artists, ensuring content cuts through and reaches new audiences.
Oversee creator and fan-first tactics, including burner and fan accounts.
Track and amplify early traction on platforms through data-led insights and agile campaign execution.
Drive innovation across new platforms, formats, and creative tactics to keep artists culturally ahead.
Report on campaign performance and share learnings to refine label-wide viral strategies.
Mentor and upskill the Viral Marketing team on emerging best practices and tools.
You’re chronically online, with a deep understanding of internet culture, platform trends, and the mechanics of viral moments.
Strong analytical instincts with the ability to interpret data, turn insights into action and forecast impact.
Confident leader with excellent relationship-building skills across artists, creators, and internal teams.
Strategic thinker with a creative edge, able to connect platform innovation to audience growth.
Experience running a viral TikTok account
Experience using tech for video and image generation
A little black book of culturally relevant creators and talent
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

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