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Head of Marketing and Audience Development
4 months ago
Job Description
Position Overview:
We are searching for a dynamic Head of Marketing and Audience Growth to join The Podcast Guys – a leader in global podcast production. Your expertise will spearhead our marketing division, driving innovative campaigns and amplifying the reach of our captivating podcasts for a diverse client roster. This role is instrumental in shaping and executing the growth strategies that will cement our reputation as the go-to name in branded podcast excellence.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy for The Podcast Guys and our clients, ensuring alignment with company objectives and market trends.
- Lead audience development initiatives to increase listenership and engagement across all platforms.
- Cultivate strong relationships with media, influencers, and other potential partners to boost brand visibility and audience growth.
- Analyse market trends and listener data to inform marketing decisions, adapting strategies as necessary to achieve targets.
- Work closely with our production teams to ensure a cohesive brand message across all content.
- Manage marketing budgets, ensuring maximum ROI on marketing spend.
- Provide mentorship and support to the team, fostering an environment of continuous improvement and innovation.
- Regularly report on campaign performance and audience insights to our client stakeholders.
Desired Skills, Knowledge & Experience:
- Proven track record in marketing, particularly within the media, entertainment, or podcasting industry.
- Strong strategic thinking with the ability to translate insights into actionable growth strategies.
- Exceptional communication and interpersonal skills, capable of building and maintaining strong relationships.
- Experience with digital marketing tools and platforms, including social media, email marketing, and content marketing.
- Proficient in data analysis with an analytical mindset focused on audience growth metrics and KPIs.
- Demonstrated leadership abilities with experience in team management and development.
- Creativity and a keen eye for market opportunities and new promotional avenues.
- Excellent organisational skills, with the capacity to manage multiple projects simultaneously.
- A passion for storytelling and a deep understanding of the podcasting landscape.
- Educated to degree level in marketing, business, or a related field.
Our Commitment:
At The Podcast Guys, we are committed to fostering a culture of inclusivity and innovation. Our workplace celebrates diversity and provides equal opportunities for all. We value the unique contributions of each team member and are dedicated to maintaining a collaborative environment where ideas can flourish, and professionalism is paramount.
Hours and Salary Range:
This full-time position offers a competitive salary range of £40,000 to £50,000 per annum, commensurate with experience and qualifications. Our flexible approach allows for a blend of office-based work in our Oxted and London hubs, remote work, and on-site engagements with our clients as required. The role includes the usual working days from Monday to Friday, with the potential for occasional travel.
Join us at The Podcast Guys and be a part of our exciting journey to the forefront of podcast innovation and audience engagement.
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