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Performance Media Analyst
2 months ago
Media Performance Analyst London, Hybrid (1 day a week in office)
A leading company in the FMCG space is looking for a Media Performance Analyst to join their Marketing team.
This company is a huge player in the FMCG space and after going through a huge data & tech transformation, they are hiring into their Marketing function and seeking someone to join the team and lead on the test and learn measurement agenda.
Looking at the media mix to put together KPI frameworks and reporting solutions
Understanding how different media channels work across the funnel
Hands-on reporting and building out dashboards to present insights
Measuring media and campaign performance via test and learn, attribution modeling, brand lift studies, etc
Strong experience in the digital media space
Solid understanding of how to measure media performance via test & learn, attribution modeling etc
Flexible hybrid working pattern
Opportunity to grow and develop your career