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Senior Marketing Executive

4 months ago

United Kingdom dynaTrace software GmbH Full time

The Dynatrace Partner business is evolving and growing, and with that, we are hiring an experienced, marketer to lead Strategic Alliance Marketing. This is a team leader position, reporting to the VP Global Partner Marketing. The Senior Director, Strategic Alliance Demand and Activation will work closely with Partner sales leadership. In this position you will be responsible for marketing To, Through and With strategic alliance Partners, predominantly GSIs. Develop and execute strategic partner marketing programs that align with the company's overall go-to market strategy.
Build a scalable execution model that delivers the partners campaigns, resources, programs, and guidance on execution to drive net new pipeline and revenue for Dynatrace
Develop and execute co-marketing campaigns that drive lead generation, pipeline growth, and sales opportunities
Develop and execute marketing programs that position Dynatrace as an integral part of key partners’ solutions and/or go-to-market strategy
Leverage strategic alliance partner brands to elevate the Dynatrace brand
Create and deliver partner-facing marketing materials and assets
track and measure the performance of partner marketing programs and initiatives
Work closely with the global and regional marketing teams to amplify partner presence in campaigns, programs and events
Work closely with the sales and partner teams to align partner marketing activities with sales goals and objectives
Manage the partner marketing budget to align to strategic priorities, drive results and maximize ROI
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