Associate Strategy Director
3 weeks ago
Join to apply for the Associate Strategy Director roleat Langland. Company Description Who we are: Langland, a PublicisHealth company, is the only health communications agency thatthinks further across Clinical Trial Experience, Medical Strategy& Education, Public Relations & Policy, and Advertising, tocreate unique value with visionary clients. What We Believe: Healthbrings us together. In the diseases we suffer, the medicines wecreate, and the causes we champion, health shows us our collectivehumanity. When we break the barriers that divide us, when we thinkfurther, we can create healthier futures, together. A passion forcraft: Having expert thinking is only part of our story. To ensureexcellence in everything we make, we have centred our disciplinesaround three essential crafts: science, strategy and creativity.Overview We are looking for an ambitious Associate StrategyDirector to lead the strategic capability across a variety ofhealthcare accounts. You will be joining the Brand Strategy teamthat sits within Langlands Advertising Discipline, focused on theart and science of inspirational brand building. To be consideredfor this role, you will need proven experience and strength acrossthe whole gamut of strategy, with particularly strong skills inbrand and creative. Healthcare experience is essential.Responsibilities * Build cross functional commercial, marketing,brand and creative strategies and weave a compelling strategicstory that sells the work and keeps line of sight to growth. *Identify the client business problem and look for strategic answersto issues. * Lead the client process in developing annual brandplans and able to translate these into action plans. * Managecomplex creative and portfolio architecture across multipleaudiences, objectives and stakeholders. * Integrate equitymanagement tools and measures into strategic brand planning and cansteer brand communications to drive equity. * Confidently challengeand improve client briefs. * Deliver excellence in all givenbriefing and brief writing situations across discipline, networkand client teams. * Provide positive, useful strategic feedback tothe creative team, ensuring the voice of the customer is at theheart of the work, whilst protecting the quality of the creativeproduct. * Build, support and defend the best possible creativeproduct through solid strategic argument. * Lead the creativevalidation and concept testing process without losing creativeexcellence, taking clients along on the creative journey. * Workwell in partnership with scientific strategists, leveraging theirinsight and deep scientific understanding to build superiorevidence based strategy, ensuring scientific insight is pulledthrough into commercial and creative strategy. * Construct customerjourney tactical plans across multi-media. * Manage research andinsight design, translating data into compelling insight withrobust experience in both qual and quant methodologies. * Monitorclient and competitor activity, keeping on top of market trends,M&A, new product launches etc. * Lead presentation in largescale pitches, client meetings and workshops. * Construct, run andmoderate workshops from large to small client teams, across allstrategic situations - commercial, go-to-market, creative andcommunications. * Line manages and/or mentor others in the team.Qualifications This is a senior role that would be suited to aStrategist with proven experience in healthcare and pharmaceuticals(essential). You Should Have * Extensive experience building crossfunctional commercial, marketing, brand and creative strategies. *A deep love of the creative product and value the craft. *Excellent client engagement skills and leadership capability. *Confident in presenting and pitching to clients. * Highlyproficient in constructing and leading workshops from large tosmall client teams, particularly brand and communications planningsessions. * Excellence in PowerPoint, and visualisation of conceptsand data - can bring to life a compelling strategic story onscreen. * Strong writing ability, and understanding of the value inaccurate and well crafted PowerPoint presentations. AdditionalInformation Langland has fantastic benefits on offer to all of ouremployees. In addition to the classics, Pension, Life Assurance,Private Medical and Income Protection Plans we also offer: * WORKYOUR WORLD opportunity to work anywhere in the world, where thereis a Publicis office, for up to 6 weeks a year. * "YOU" DAYS -flexibility to take a day off for your well-being and self-carewithout prior notice and additional paid leave for volunteering andcharity work of your choice. * HELP@HAND BENEFITS 24/7 helpline tosupport you on a personal and professional level. Access to remoteGPs, mental health support and CBT. Wellbeing content and lifestylecoaching. * FAMILY FRIENDLY POLICIES We provide 26 weeks of fullpay for the following family milestones: Maternity. Adoption,Surrogacy and Shared Parental Leave. * FLEXIBLE WORKING & BANKHOLIDAY SWAP You can switch a religious Bank Holiday (either GoodFriday or Easter Monday) for another day to celebrate a religious,spiritual, faith or belief-based day of your choosing. * GREATLOCAL DISCOUNTS This includes membership discounts with SohoFriends, local restaurants and retailers in Westfield White Cityand Television Centre. Full details of our benefits will be sharedwhen you join us Publicis Groupe operates a hybrid working patternwith full-time employees being office-based three days during theworking week. We are supportive of all candidates and are committedto providing a fair assessment process. If you have anycircumstances (such as neurodiversity, physical or mentalimpairments or a medical condition) that may affect yourassessment, please inform your Talent Acquisition Partner. We willdiscuss possible adjustments to ensure fairness. Rest assured,disclosing this information will not impact your treatment in ourprocess. Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG's (EmployeeAction Groups). Seniority level * Not Applicable Employment type *Full-time Job function * Business Development and Sales * MarketingServices J-18808-Ljbffr
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