Head of Commercial

2 days ago

Northumberland Northumberland, United Kingdom Talent Magpie Full time

We are seeking a dynamic and strategic Head of Sales & Marketing to lead commercial growth, elevate brand presence, and enhance visitor engagement for a major visitor destination and charitable organisation. This role sits at the heart of shaping brand profile, driving visitor experience, and delivering long-term commercial success.

Sales & Marketing Strategy
Develop and execute integrated sales and marketing strategies to grow visitor numbers, admissions revenue, memberships, and group sales.
Lead digital marketing across website performance, social media, email, search, and analytics to engage diverse audiences.

Brand, Content & Communications
Manage all PR activity, building strong media relationships and leading press interactions.
Ensure all branding, signage, and promotional materials meet high quality standards and align with agreed guidelines.

Build and strengthen partnerships with tourism bodies, local businesses, media outlets, influencers, and community organisations.
Collaborate with internal teams to support events, campaigns, and commercial initiatives.

Customer Experience & Engagement
Team Leadership & Performance
Manage marketing budgets, track KPIs, and ensure financial targets and performance metrics are achieved.

Skills, Experience & Personal Qualities
Proven experience in a senior sales and marketing leadership role , ideally within tourism, attractions, heritage, leisure, or third sector environments.
Strong digital marketing expertise and an analytical, insight-driven approach.
Experience managing budgets and performance reporting.
Ability to adapt strategies to evolving market conditions without losing sight of long-term objectives.
Contract – 40 hours/52 weeks
~33 days holiday per annum
~ Trust, Caring, Respect, Collaboration, Positivity, Accountability, Creativity, Inclusivity, Accessibility, and Diversity.

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