Prisma Cloud EMEAL Campaign Marketing Manager

4 weeks ago

London, United Kingdom Palo Alto Networks, Inc. Full time

At Palo Alto Networks everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond
At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together
In this role within the Prisma Cloud EMEAL Marketing team, you will be responsible for creating the EMEAL campaign strategy and plan, orchestrating with the global and EMEAL teams, identifying the marketing mix, leading the development of all the campaigns components, and supporting programs that will generate pipeline to capture, nurture and close new business and expand opportunities within existing accounts.
We are looking for an experienced, results-driven, flexible and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. B2B, cloud, security, and services campaign experience a bonus.
Define the marketing campaign and program mix, content plan, EMEAL campaign calendar, and required resources to execute campaigns
Build and execute campaigns, programs, events and activities based on plan -Develop content to fill gaps, purchase/plan/execute webinars, emails, nurture, web, chat, etc. from concept to creative to execution
Coordinate with Global Marketing and Field Marketing in EMEAL to deliver on an integrated demand plan that includes both EMEAL broad and locally executed programs to new and existing customers
Main point of contact and collaboration with cross-functional stakeholders in marketing campaign cycle planning, business planning, marketing operations, creative development, launch management, data analytics, and other shared services for campaigns, programs and projects
Work directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals
Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing activities and optimize campaign efforts accordingly
Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign/program is targeting
Iterate and refine messages for specific audiences and based on results -Work with the creative services team or outside agencies to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs
Incorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, nurtures, editorial and creation of inbound web experiences
Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals
Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches
Outstanding verbal + written communication skills and ability to present and discuss with senior audiences -Regularly update key stakeholders on campaign plans, program deliverables, activities and schedules
10+ years of demand gen campaign experience and/or marketing program, event and project management experience with ability to travel internationally
Experience building and executing integrated marketing campaigns, programs, events and activities for a B2B technology company -Cloud Security, DevSecOps, application security, networking, endpoint, or enterprise infrastructure a HUGE plus
Candidates must have a successful track record of end to end execution of campaigns, programs, projects, events and activities with cross-functional virtual teams
Strong campaign, program, project and event management expertise, problem-solving, analytical, written/verbal communication (framing, storytelling), teamwork, and interpersonal skills with leaders
Experience with digital strategy including, ad-tech, webinars, landing pages, nurture and event management (organizing own and third party events) -Including ability to create and activate promotional content – eDMs/DMs, landing pages, ads, social media posts, etc., and provide strategic direction and guidance on the content mix
Extensive hands-on experience with marketing automation and program collaboration tools and systems -e.g. Bachelor degree required -Master’s degree is a plus or equivalent military experience required
Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. Your hands will be in industry-leading content created in the face of rapidly growing threats, cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

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