Product Marketing Planner

We are seeking a Product Marketing Planner to join our Home Entertainment Pan-European Marketing department (HE PPM) and drive effective marketing communication, activities, and asset creation, for our exciting Home Entertainment product category across all EU Markets.
You will lead vital end-to-end marketing projects, with exposure to a broad range of activities, including collaborating and influencing in-country teams for local execution, partnering with agencies for creative content and asset development, reporting and presenting to senior management, and working with our Area Business Managers (ABMs) to ensure strategy alignment.
You should be someone who comes from a consumer product marketing background, with great self-motivation and organisation skills, a when partnering with designers to develop product marketing content. You should also enjoy speaking publicly to external audiences i.e. at events, demos and product launches.
Launch Planning
Support the Brand & Product Communications Manager in leading launch timelines, milestones, and creative frameworks.
Track progress and mitigate risks: Collaborate with marketing and product teams, ABMs, web teams, customer marketing & local markets to synchronize messaging, assets, and timing.
Content Development and Asset Management
Support establishment of product messaging hierarchy with Brand & Product Comms Manager & Product Planning.
Lead the development of creative briefs and run the end-to-end process for asset creation – aligned to launch plans.
Analyse feedback from local markets, & product communications manager to provide actionable recommendations, and refine communication strategies to increase content effectiveness.
Review available reporting (log data, brand tracker etc) to gather insights on product and brand positioning.
Work with local markets to gather market feedback & consumer insights.
Conduct ad-hoc research projects to understand customer behaviour and preferences.
Share data-driven insights with the Brand & Product Communications Manager - Translate findings into recommendations for product positioning & content development.
Event support (Dealer/Media/Management)
Work as part of the HE PPM team to support the overall execution of dealer & media events.
Deliver product demonstrations for HAV clearly communicate product features and benefits to dealers/media/management.
Excellent understanding of product marketing, brand management, or communications, ideally within consumer electronics, entertainment, or FMCG.
Strong project management skills, and able to run multiple workstreams, timelines, and stakeholders simultaneously.
Strong analytical skills with the ability to interpret data and transform insights into actionable recommendations.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word & SharePoint).
Your new office
Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you’ve made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.
Take a look at our video tour of the Weybridge site here: We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
We also provide access to numerous services and platforms for all aspects of wellbeing . We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want you to bring your unique self to work and help shape our culture.
With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.
Disability Accommodation for Applicants to Sony Europe
Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.