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Brand Marketing Analyst

4 months ago

London, United Kingdom Salt Full time

CRM Marketing Analyst
£1-2 days per month in the office – Hampshire
A leading UK retailer are looking for a CRM Marketing Analyst to join their growing digital and data transformation. They have recently hired some impressive individuals and are now looking for someone to deliver high quality analysis and insights across the CRM, Marketing and Loyalty team. You will sit in the centralized Data Science and Analytics function, delivering a range of projects.
You will use a variety of Statistical analytics techniques including segmentation, clustering, predictive analytics and modelling in order to help predict customer buying behavior and contribute to future plans for the retail business.
Develop analyses related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements
Create forecasting and measure campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix
Work with the Analytics Manager to help build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges
Support the growth of new channels, Services, Digital, Market Place and Retail Media with key analysis and information
Work with a varied group of stakeholders to drive the understanding of customers across the organisation, helping to shape future strategies, improve customer experience, deepen engagement, drive revenue
Good working knowing of SQL and working with large and complex data sets
You have experience of marketing campaign design and analysis, working with customer data to find key insights to inform and drive change within the business
You have a good awareness and understanding of technology and trends in Data Science and Analytics.