Marketing Manager

3 weeks ago

London, United Kingdom Tramlines Festival Full time

About the Company:

Tramlines Festival is a straight-talking-cultural-staple in the Sheffield event calendar that everyone is proud of. Now in it’s 15th year, Tramlines is more than just a music festival, it’s a celebration of arts and the city. Supporting local and emerging talent as well as hosting household names like The Streets, Nile Rogers and CHIC, Royal Blood, Courteeners, Two Door Cinema Club, Little Simz and so much more. With 5 stages of Music, Comedy, Cabaret, Art, Poetry, Workshops, Tramlines is a festival for everyone. An honest, inclusive and proud event that has a heritage completely entwined within the city.

The UK’s first ‘City of Sanctuary’, Sheffield offers a culture of welcome and hospitality within its communities, Tramlines delivers this ethos through its festival activities, community engagement projects and charitable donations.

This role will be based in our London office, however as you will be ultimately responsible for content and branding onsite at the festival, you will need to travel to and remain on site for the build and break of the event, as well as attend any required site visits. You will also be required to be on site for our other 2 festivals, Truck and Y Not.

 

 

Key responsibilities:

Reporting into the Group Head of Marketing with a strong dotted line into the Festival Manager, you will be responsible for devising and implementing marketing campaigns across the full marketing mix of below and above-the-line channels (where relevant) for Tramlines Festival. All campaigns will be delivered on time, and to budget with a clear understanding of KPIs. Responsible for keeping key stakeholders updated on progress and timelines

 

  • Day-to-day marketing campaign lead for Tramlines Festival. You’ll manage the campaign timeline and execute day-to-day campaign activity.
  • Presenting marketing plans and key assets to the Group Head of Marketing for approval in a timely manner.
  • Proactively monitoring your campaign against key KPIs and working closely with the Group Head of Marketing and wider marketing team to share knowledge and optimisations.
  • Management of all artist announcements and marketing activities across Tramlines Festival with support from the Festival Assistant. The Head of Marketing will act as point of contact for bookers and ensure that all announcement/line-up assets are approved, with no artist names misspelt or billed incorrectly.
  • Day-to-day management of PR, digital and social agencies as applicable.
  • Day-to-day management and execution of festival social channels and digital assets (app, website etc.) You’ll ensure any agencies are fully briefed, working to KPIs and are within budget.
  • Day-to-day management and executing of the eCRM plan.
  • Day-to-day management of the marketing budget within approved parameters.
  • Ensuring all marketing assets are briefed in a timely manner and approval processes are followed.
  • Recruit third party partners and devise subsequent promotions/competitions to increase ticket sales and event awareness.
  • Ensuring all decision making is rooted in data & insight. Prepare and update key documents efficiently and accurately including budget trackers, comms calendars and material for senior stakeholders
  • For the events you are responsible for, manage all onsite photography and filming

Your Knowledge and Experience

 

Technical Skills

  • Proven and demonstrable experience of planning, managing, implementing marketing activity for a music or music events brand. Including creating, delivering, monitoring campaigns across all marketing channels.
  • Proven experience of recording and reporting on marketing campaigns, adjusting the execution where needed.
  • Experience and confidence in working with and managing various external suppliers, including Press / Agencies.
  • Proven experience of managing and developing junior marketing team members.
  • Proven experience of content creation and ability to create content in-app and through other applicable platforms e.g. CapCut
  • Successfully managing and understanding a marketing budget.
  • Proficient across all aspects of Adobe Suite

 

 

Soft Skills

  • Previous live music marketing experience and who has a passion for music and is an avid festival and gig goer.
  • Excellent attention to detail and organisational skills.
  • The ability to communicate effectively and professionally in writing, by telephone or face to face, and at all levels including senior management, colleagues, clients and members of the public.
  • Patience and ability to negotiate professionally with suppliers.
  • Ability to manage and motivate a young, passionate team.
  • The motivation and dedication to be hands on and proactive onsite, priding yourself on going the extra mile to create the best event possible.
  • A team player but also be able to manage your workload independently.
  • The ability to prioritise a varied workload to ensure deadlines are met; you’ll be self-motivated, with strong communication skills and very close attention to detail.
  • Have stronger than average skills in Microsoft Excel and Word and an understanding of the digital landscape and the major players within it.

 

You must hold a full UK driving licence and must be able to show proof of valid, current UK Working Rights.

 

  • This role requires full flexibility to work weekends, early mornings and late nights as required, with possibly increased hours leading up to the event, and you will be responsible to manage your time accordingly.

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