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Senior Manager, Content Marketing

1 month ago

Leeds, United Kingdom Turnitin, LLC Full time
Senior Manager, Content Marketing (UK Remote)
  • Full-time

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

As the Senior Manager, Content Marketing you will oversee the development, execution, and optimization of content strategies to drive brand awareness, engagement, and conversions, while leading a team to create high-quality, compelling content across various channels.

This role requires a seasoned leader with strong management skills. You will be passionate about developing your team, empowering creativity, fostering a positive and productive work environment.

Responsibilities

  • Team leadership: Manage and lead a team of content creators, providing guidance, feedback, and support to ensure high-quality content production. Help with project prioritization using organizational and team goals for guidance, as well as explore ways to maximize efficiency and effectiveness of team contribution and output as it relates to those goals.
  • Content strategy development: Develop and implement a comprehensive content strategy aligned with the company's goals and target audiences.
  • Content planning: Manage content calendars and schedules to ensure timely delivery of content across multiple channels, including website, social media, email, and more.
  • Brand standards: Ensure consistency in, language, tone, and messaging to maintain a cohesive brand voice across all communication channels.
  • Cross-functional collaboration: Lead the relationship to align to and collaborate with other departments, including global campaigns, digital, design, and product teams, to gather insights and align content with broader organisational goals.
  • Web content: Plan and develop optimised and accessible content for our website.
  • Performance monitoring: Establish key performance indicators (KPIs) and monitor the performance of content initiatives, providing insights for continuous improvement.
  • Content creation: Write and edit compelling creative content for all campaigns to drive traffic, engagement and leads.
  • Best Practice: Keep up-to-date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas.
    • 7+ years of related work experience, including a minimum of 2 years team management experience in a fast paced SaaS organization.
    • Proven experience managing and leading a team of content creators, fostering creativity, and ensuring effective execution.
    • 7+ years exceptional copywriting skills with a focus on conversion-centric content.
    • Deep understanding of content strategy, brand alignment, and thought leadership principles.
    • Experience in managing relationships with external content vendors, ensuring deliverables meet quality standards.
    • Creative thinking and problem-solving skills, with a passion for storytelling and brand building.
    • A strong work ethic, self-motivated, and an unyielding commitment to personal growth and excellence.
    • Ability to thrive in a fast-paced environment.
    • Strong project management skills, including the ability to prioritize tasks and manage multiple projects simultaneously.
    • Analytical mindset with the ability to interpret data and draw actionable insights.
    • Strong understanding of SEO principles and best practices.
    • Proficiency in SEO tools such as Google Analytics and SEMrush.
    • Excellent collaboration and communication skills to work effectively with cross-functional teams and external partners.
    • Background in Saas company or agency.
    • Bachelor’s degree in English, communications, or related field.

Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components. Beyond the intrinsic rewards of making a difference in the lives of educators, administrators, learners and researchers around the world, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. In our Remote-First approach to collaborating, you are also able to work the way that best fits your style and situation - whether that be remote, in one of our offices/rented spaces, or hybrid.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.
  • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
  • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
  • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
  • Action & Ownership - We have a bias toward action and empower teammates to make decisions.
  • One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
  • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
  • Remote First Culture
  • Health Care Coverage*
  • Tuition Reimbursement*
  • Competitive Paid Time Off
  • 4 Self-Care Days per year
  • National Holidays*
  • Charitable contribution match*
  • Monthly Wellness Reimbursement/Home Office Equipment*
  • Access to Modern Health (mental health platform)
  • Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. #J-18808-Ljbffr]]>

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