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Senior Executive, Media Planning

4 months ago


Bury Greater Manchester, United Kingdom Naylor's Equestrian Llp Full time

Job Title – Senior Paid Media Executive
· As a Senior Paid Media Executive, you will lead, inspire, and develop Executives & Assistants in our market-leading in-house Paid Media team. You will help spearhead best-in-class Paid Media implementation across Paid Search, Paid Social & Digital Display.
Your role will be to lead the strategy and account direction, predominantly working with our tier 1 partners such as Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest as well as emerging platforms and opportunities.
You will also manage key stakeholders across the business, as well as integrating with other parts of the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, as well as CRO and Analytics teams.
Responsible for quality of all work output from your team. Complete internal audits across your accounts & continually evolve.
Oversee the end to end Implementation including set-up, management, analytics, tracking, reporting of Paid Search and/or Paid Social accounts.
Build & maintain project plans outlining all key tasks for your accounts.
Continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
Accurately forecast potential delivery for your accounts.
Help develop the Paid Media department by being innovative and sharing knowledge and processes.
Develop a close working relationship with external suppliers such as Google, Facebook, Apple, Twitter etc.
Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts.
Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
Effective time management skills with the ability to multi-task.
In depth knowledge of Paid Media, from an implementation perspective.
Google Shopping, Facebook DPA, Retargeting experience.
An appreciation of the Paid Media ecosystem (i.e. how Paid Search influences Paid Social).
Facebook Blueprint Certified & Twitter Flight School
Second language an
The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.
We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.
To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:
Incremental Holiday Allowance
Staff Discount on qualifying purchases across Group retail stores and online
Exclusive Colleague Bike Discount scheme
Discounted Gym membership
Personal development opportunities to learn and develop at work
Access to Apprenticeships and accredited qualifications